Job Summary The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand visibility, generate quality leads, and support business growth. The role involves managing social media, paid ads, content marketing, SEO, and performance tracking.

Responsibilities

1. Digital Marketing Strategy

- Develop and implement digital marketing strategies aligned with business goals.
- Identify target audiences and design campaigns across digital channels.

1. Social Media Management Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Create, schedule, and publish engaging content (posts, reels, stories, videos). Monitor engagement, respond to comments/messages, and build online community.

3. Performance Marketing (Paid Ads) Plan and execute paid campaigns on Google Ads, Meta Ads, and other platforms. Optimize campaigns for lead generation, reach, and conversions. Track ad spend, ROI, and performance metrics.

1. Content & Creative Coordination Coordinate with designers, video editors, and content writers. Assist in creating marketing content such as posters, banners, reels, landing pages, and email campaigns. Ensure brand consistency across all digital creatives.

5. SEO & Website Management Perform basic SEO activities including keyword research, on-page optimization, and content updates. Monitor website traffic and user behavior using analytics tools.



Coordinate website updates and landing page optimization for campaigns.

1. Lead Generation & CRM Support Generate and manage leads through digital campaigns. Coordinate with the sales/admission team for lead follow-ups. Maintain lead data and reports using CRM tools.

7. Analytics & Reporting Track and analyze campaign performance using tools like Google Analytics and ad dashboards. Prepare weekly and monthly digital marketing performance reports. Suggest improvements based on data insights.

1. Email & WhatsApp Marketing Create and manage email marketing and WhatsApp campaigns. Maintain broadcast lists and improve engagement and conversion rates.

Required Qualifications

- Bachelor’s degree in Marketing, Business, IT, or a related field (preferred). Certification in Digital Marketing will be an added advantage.

Required Skills & Competencies Knowledge of SEO, SEM, social media marketing, and paid advertising. Hands-on experience with Google Ads, Meta Ads, and social media tools. Basic understanding of graphic tools (Canva, Photoshop preferred). Familiarity with analytics tools like Google Analytics. Strong communication and creativity skills. Ability to manage multiple campaigns and meet deadlines.

Experience

1–3 years of experience in digital marketing preferred. Freshers with solid practical knowledge and certifications may also be considered.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 DIGITAL MARKETER (Kochi)
🏢 AMK INTERNATIONAL PRIVATE
📍 Kochi