Role & responsibilities

- Manage and drive the overall D2C business and Shopify store.

- Take complete ownership of Shopify website operations, performance, and sales.

- Manage Shopify store setup, theme customization, product listings, collections, navigation, pricing, offers, discounts, and merchandising.

- Monitor website performance, customer journey, conversion rate, bounce rate, AOV, traffic, and revenue.

- Identify opportunities to improve conversion rate and customer experience.

- Coordinate with the marketing team for campaigns, promotions, landing pages, and product launches.

- Manage website content, banners, product pages, collections, and promotional campaigns.

- Work on Shopify apps, integrations, payment gateways, shipping solutions, pixels, analytics, and third-party tools.

- Monitor website issues and coordinate with developers/IT teams for timely resolution.

- Analyze sales and customer data and prepare regular D2C performance reports and MIS.

- Track key metrics such as Revenue, Orders, AOV, Conversion Rate, CAC, ROAS, Repeat Purchase Rate, and Customer Retention.

- Develop and execute strategies to increase online sales and customer retention.

- Work closely with performance marketing, SEO, content, graphic design, and CRM teams.





- Conduct competitor and market analysis to identify new growth opportunities.

- Ensure products, inventory, pricing, and promotional information are accurately updated on the website.

- Manage and optimize the complete online customer buying journey.

- Support implementation of CRO, SEO, and retention strategies for the Shopify store.

- Stay updated with Shopify features, D2C trends, e-commerce technology, and industry best practices.

Preferred candidate profile

- Robust hands-on expertise in Shopify / Shopify Plus.

- Excellent understanding of D2C and e-commerce operations.

- Knowledge of Shopify theme management and basic HTML/CSS.

- Experience with Shopify apps, integrations, payment gateways, shipping and other e-commerce tools.

- Strong understanding of Google Analytics / GA4, Google Search Console and e-commerce analytics.

- Good knowledge of conversion rate optimization (CRO).

- Understanding of SEO, performance marketing, CRM and digital marketing.

- Strong analytical and problem-solving skills.

- Ability to interpret e-commerce data and take business decisions based on insights.

- Strong coordination and team-management skills.

- Excellent communication and ownership mindset.

Perks and benefits

📌 C Manager Shopify Expert (Jaipur)
🏢 Homemonde Lifestyle
📍 Jaipur