● Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra and all relevant marketplaces for the client.
● Providing guidance to the marketplace team, with data driven opportunities of scaling and building efficiencies. Deep understanding of marketplace sentiments.
● Developing key relationship with Category manager’s at these market placesand help in generating key insights for clients account to drive performance.
● Deep understanding of marketplace sentiments.
● Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele.
● Retention of existing/onboarded clients
● Team management of marketplace media buying team
● Monthly budget planning and goal setting in line with the client’s roadmap
● Weekly/Bi-Weekly client review meetings;
■ getting the team to create a review deck
■ highlighting prospects for growth and action plan
● Daily coordination with media buyers and operations management
● MAIN KPI; Revenue and ROAS are the only 2 focused KPIs
● Collaborating with the Strategy team for pitching to prospect clients.
Eligibility Criteria
● Min 2 year of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc.