Location: Bengaluru, Karnataka

Department: Sales & Distribution (FMCG)

Reporting To: Regional Sales Manager (RSM) – Karnataka / General Manager (Sales)

Employment Type: Full time, Permanent

Role Purpose

Sri Narasu’s Coffee Company, established in 1926 with a century-old heritage in traditional South Indian filter coffee and instant coffee blends, is expanding its presence in Karnataka. We are seeking a performance-driven Area Sales Manager (ASM) to lead beat coverage, channel expansion, distributor network management, and sales team execution across General Trade (GT), Up-to-date Trade (MT), and HoReCa across Bengaluru.

Key Responsibilities
Primary & Secondary Sales Target: Achieve monthly, quarterly, and annual targets across all product categories (Filter Coffee, Instant Coffee, Tea, Premixes, Masala & Spices, and Dairy Products).
Distributor Management: Manage, evaluate, and expand the Stockist / Redistribution Stockist (RDS) / Super Stockist network across Bengaluru's clusters (North, South, East, and West).
Retail Outlets & Numeric Distribution: Drive numeric and weighted distribution across GT Kirana networks, regional up-to-date trade (RMT) chains,



and traditional coffee-serving food outlets/hotels (HoReCa).
Sales Team Leadership: Lead, train, and manage a team of 8–12 Sales Officers (SOs) / Field Sales Executives (FSEs) to ensure high Beat Plan compliance and Strike Rate.
Trade Marketing & BTL Execution: Implement local schemes, trade promotions, point-of-sale visibility (POSM), and sampling campaigns to compete with category incumbents.
Commercial Discipline: Monitor distributor inventory turnover, outstanding receivables, claims settlements, and demand forecasting.

Candidate Profile
Education: Graduate/Post-Graduate (MBA in Marketing/Sales preferred).
Experience: 5–9 years of hands-on FMCG distribution experience, with at least 2–3 years as an Area Sales Manager handling Bengaluru GT/MT markets.
Category Background: Prior experience in Beverage, Packaged Foods, Spices, or Dairy (e.g., Coffee, Tea, FMCG Food) is mandatory.
Language Skills: Fluency in Kannada (essential for local trade and distributor relationships) along with English and Tamil.

📌 Area Sales Manager Salem
🏢 Sri Narasu's Coffee Company Private
📍 Salem