Creative Strategist

Full-time · Gurugram (Hybrid) or Remote · LoopGro

(Read till the end before applying)

About LoopGro

LoopGro is a full-funnel growth partner for Indian D2C brands across performance marketing, retention, CRO and creative strategy. We work as a fractional senior marketing team, not a traditional agency. That means every creative we make is judged by what it does in the funnel, not just how it looks.

The Role

You'll own the why behind every ad. You'll turn brand positioning and performance data into scroll-stopping video and static creative for Meta, Google, landing pages and organic social. You'll work with performance marketers, designers and video editors, and report directly to the founder.

What You'll Do

- Build full-funnel creative strategies (TOF/MOF/BOF) for each client, matching format, message and angle to the stage of the funnel.
- Write video scripts (UGC-style, talking head, product demo) and static concepts and copy, grounded in consumer psychology and real performance data.
- Turn messy inputs like founder calls, brand decks and raw UGC footage into clear briefs: visual specs for designers, and hooks, pacing and cut notes for editors.
- Read ad-level performance and act on it: hook rate, hold rate and thumb-stop for video; CTR for statics; CPA and ROAS across both. Spot creative fatigue early and decide what to iterate, kill or scale.
- Run a structured testing framework for every client, covering hooks, angles, formats and edits, with a clear hypothesis behind each test.
- Keep the creative pipeline moving with design and editing so launches never depend on last-minute scrambles.
- Track what's working on Reels, carousels and single-image ads, and adapt it for categories like beauty, F&B;, kidswear and wellness.
- Occasionally script founder-led content (reels and carousels)



for client personal brands.

What We're Looking For

- 2–5 years in performance creative, content strategy or brand marketing, ideally at an agency or D2C brand.
- A portfolio of video and static campaigns you strategised , with context on the brief, your thinking and the results. Design or editing work alone isn't enough.
- Robust direct-response copywriting instincts, balanced with brand taste.
- Comfort with numbers. You should be able to open Ads Manager and form a view on why an ad is winning or losing.
- The ability to switch between 3–4 brand voices in a day without them blurring together.
- Bonus: Shopify landing pages, WhatsApp or email lifecycle creative, influencer brief writing, or Hindi/Hinglish copywriting.

What Success Looks Like

- 30 days: You've audited the creative on two client accounts and shipped your first round of briefs and scripts.
- 60 days: Each account has a live testing calendar, with documented hypotheses and learnings.
- 90 days: You fully own creative strategy for at least two accounts and have at least one campaign showing measurable improvement in hook rate, CTR or CPA against its baseline.

Why LoopGro

- Direct exposure to founders and real P&L; decisions, not layers of account management.
- Work across multiple D2C categories, so you learn faster than you would in-house.
- A small senior team where your thinking shapes the work, not just executes it.
- Compensation: ₹[X]–[Y] LPA, based on experience.

How to Apply Send your CV and portfolio along with one short note: pick a D2C brand you like, find one of their current Meta ads (the Meta Ad Library works), and tell us in under 200 words what you'd test next and why. Applications without this won't be reviewed. Send email with subject line "Creative Startegist Application" to [email protected]

📌 Creative Strategist (Gurugram)
🏢 Loopgro
📍 Gurugram