Creative Manager – Maliao

Company: Maliao

Designation: Creative Manager

Location: Netaji Subhash Place (NSP), Delhi (on-site)

Working Days: Monday to Friday

Experience: 10+ years in creative/design leadership, preferably in cosmetics, beauty, personal care or FMCG

About MaliaoMaliao is a fast-growing D2C color cosmetics brand with more than 400 products. We sell through our website (maliao.in), leading e-commerce marketplaces, retail and social platforms. We're building a bold, recognizable beauty brand, and we need a creative leader to own how Maliao looks, feels and speaks at every touchpoint.

Role OverviewAs Creative Head, you'll be the guardian of Maliao's visual identity. You'll lead all creative output, from the box a customer holds in her hand to the banner she scrolls past online and the display she walks past in a store. You'll set the creative direction, build systems that work across hundreds of SKUs, and lead the in-house design, video and photography team.

Key ResponsibilitiesPackaging & Print

- Conceptualize and design product packaging, primary packs and mono cartons for new launches and existing ranges
- Prepare packaging artworks with correct dielines, finishes, label content and regulatory copy (ingredients, batch/MRP, legal metrology details)
- Coordinate with printers and packaging vendors on proofs, color accuracy, special finishes (foiling, embossing, UV, etc.) and press approvals

Brand Identity

- Create, document and enforce Maliao's Brand Guidelines / Brand Manual, covering logo usage, color palette, typography, photography style, tone and layout systems
- Keep the brand consistent across packaging, digital, retail, events and marketing collateral
- Drive seasonal campaigns, product launch creatives and brand refresh initiatives





Website & E-commerce Creatives

- Lead website branding, including homepage banners, collection and product page visuals, landing pages and campaign microsites
- Oversee e-commerce listing creatives for marketplaces such as Amazon, Flipkart, Nykaa, Myntra and Meesho, including product images, infographics, swatches and A+ / enhanced brand content
- Build templates so listing creatives can be produced quickly and consistently across 400+ SKUs

BTL, Retail & Event Branding

- Conceptualize and design creatives for BTL activities such as sampling drives, college and mall activations, pop-ups, kiosks and promotional campaigns
- Design exhibition and event stalls, taking them from layout and 3D concepts to fabrication-ready artwork, and oversee stall branding for trade shows and beauty expos
- Create in-shop and in-store branding, including shelf strips, wobblers, danglers, standees, gondola ends, counter displays, window branding and other POSM
- Coordinate with fabricators, printers and retail partners so that what gets built on the ground matches the design and the brand guidelines

Social Media & Performance Creatives

- Provide creative direction for social media posts, reels, carousels and stories
- Work closely with the performance marketing team on static and video ad creatives, and iterate based on performance data
- Guide product shoots, model shoots and video productions with the DOP team,



covering mood-boards, styling, set design and art direction

Team Leadership

- Lead and mentor the in-house team of graphic designers, video editors and photographers
- Plan workloads, set timelines, and review output for quality and brand fit
- Manage freelancers, agencies and vendors as needed
- Work with the Product, Marketing, E-commerce, Influencer and Social Media teams

What We're Looking For
- 10+ years of experience in creative design, including at least 5 years leading a creative team
- A strong portfolio covering packaging design, brand identity and digital creatives, ideally in beauty, cosmetics, skincare or FMCG
- Proven experience in BTL, stall/exhibition design and in-store retail branding (POSM and visual merchandising)
- Hands-on command of Adobe Illustrator, Photoshop and InDesign; working knowledge of After Effects, Premiere Pro, Figma or 3D tools (SketchUp/3ds Max) is a plus
- A solid understanding of print production, packaging materials, dielines and finishes
- Familiarity with marketplace listing and A+ content requirements
- A sharp eye for beauty trends, color and aesthetics, and the ability to turn ideas into designs that can be produced
- Solid communication, planning and stakeholder management skills

Why Join Maliao

- Own the creative vision of a growing beauty brand from end to end
- A high-impact leadership role working directly with the founding team
- 5-day work week
- A fast-moving, creative work environment

How to ApplySend your CV and portfolio to [email protected] with [email protected] in CC. Use the subject line "Application – Creative Head".

A portfolio is mandatory. Applications without one will not be considered.

📌 Creative Manager (Delhi)
🏢 Maliao
📍 Delhi