CREATIVE CONTENT STRATEGIST / DESIGNER

Location: Wayanad, Kerala

Full-time | In-house

Experience: 2+ years

We are looking for a Creative Content Strategist / Designer to shape the creative identity and communication of Mazus Hotels & Resorts and an upcoming D2C E-commerce Brand.

This role sits at the intersection of creative strategy, design, content, copywriting and influencer marketing.

Key Responsibilities:

Creative Strategy

- Develop monthly content and creative calendars
- Develop campaign concepts and creative directions
- Translate marketing objectives into creative briefs
- Develop concepts for organic and paid content
- Identify emerging content formats and social trends
- Maintain visual and communication consistency

Design

- Create social media posts, carousels and stories
- Design Meta and Google ad creatives
- Create website banners and promotional graphics
- Develop campaign assets and marketing collateral
- Create product and brand creatives for the D2C business

Content & Copy

- Write captions and campaign copy
- Develop ad headlines, hooks and CTAs
- Assist with website and landing-page copy
- Develop concepts and scripts for video content

Influencer & Creator Marketing

- Research and identify relevant influencers and creators
- Build and maintain a creator database
- Identify creators based on audience, location, niche, engagement and brand fit




- Develop influencer outreach and collaboration proposals
- Coordinate influencer seeding campaigns
- Manage creator communication and relationships
- Coordinate product/property experiences
- Brief creators on campaign objectives and deliverables
- Track creator content, reach and engagement
- Build long-term relationships with high-performing creators

For hospitality: travel, lifestyle, couples/family and regional creators. For D2C: lifestyle, fashion, beauty, grooming, fitness, product-review and UGC creators, depending on the product category.

We’re Looking For:

- Strong graphic design skills
- Photoshop / Illustrator / Figma / Canva
- Solid understanding of Instagram and social platforms
- Good copywriting ability
- Strong visual sense and understanding of branding
- Understanding of digital advertising creatives
- Good communication and negotiation skills
- Strong organisational skills
- Influencer/creator marketing experience is preferred

Ideal Candidate: You don't need to be just a designer.

We are looking for someone who can think:

*What should we say?

How should it look?

Who should create it?

Where should it be distributed?

And how do we make people care?*

Pay: ₹13,000.00 - ₹15,000.00 per month

Benefits

- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off

Work Location: In person

📌 CREATIVE CONTENT STRATEGIST / DESIGNER (Wayanad)
🏢 MAZUS URBAN EXPRESS
📍 Wayanad