Copywriter – Science, Wellness & Brand Content

About the Role

We’re looking for a Copywriter who can make science sound simple, sharp, and impossible to scroll past.

You’ll work at the intersection of science, wellness, consumer psychology and culture , turning complex longevity and wellness concepts into consumer-first narratives that people can understand, remember and act on.

Your job? Make the complex feel obvious.

This role is for someone who thinks beyond just writing words — someone who understands why a message works, what the consumer needs to hear, and how to translate scientific credibility into transparent, compelling communication.

Role & Responsibilities

UX/UI & Product Content

- Develop long- and short-form content across digital experiences.
- Write feature communication, science storytelling, product narratives and CTAs.
- Translate complex product and scientific information into intuitive, consumer-friendly language.

Website & Landing Pages

- Write crisp, consumer-first copy for websites, landing pages and product pages.
- Build messaging that balances clarity, conversion and scientific credibility.

Social Media

- Create hooks, captions, scripts and campaign copy.
- Make science and wellness relevant, interesting and easy to understand.
- Adapt messaging across formats while maintaining a consistent brand voice.

Performance Marketing

- Develop high-impact ad copy that communicates the right benefit quickly and clearly.
- Write and iterate copy based on campaign objectives and consumer response.
- Work closely with performance teams to improve messaging and conversion.

Retention & CRM

- Create engaging, conversion-focused communication for emailers, WhatsApp and consumer journey flows.
- Develop customer communication and service scripts while maintaining scientific integrity.
- Adapt messaging based on different stages of the consumer journey.

PR & Brand Stories

- Draft PR articles, founder-led narratives,



interview responses and long-form brand content.
- Develop thought-leadership and brand stories that strengthen credibility and differentiation.

SEO & Editorial

- Write search-led blogs and educational content based on consumer questions and relevant keywords.
- Balance SEO requirements with readability, scientific accuracy and brand voice.
- Turn complex health and wellness topics into useful, engaging content.

New Initiatives

- Develop content for new product launches, campaigns, apps, guides, brochures and emerging brand experiences.
- Help shape messaging and communication frameworks for new initiatives from the ground up.

Who We’re Looking For

Someone who

- Has 4–5 years of relevant copywriting/content experience , preferably across consumer, wellness, health, nutrition, beauty, lifestyle or adjacent categories.
- Writes sharp and thinks deeper.
- Can simplify science without oversimplifying it.
- Understands that clarity builds trust .
- Can switch effortlessly between a 3-word headline and a detailed 1,000-word article.
- Can write for multiple formats - from a CTA and WhatsApp nudge to a Reel script, landing page and long-form article.
- Thinks about the consumer behind every piece of communication.
- Is curious about science, wellness, consumer psychology and culture .
- Asks, “What will the consumer understand?” before “Does this sound clever?”
- Has strong opinions on communication, backed by clear conceptual thinking.
- Understands that in health and wellness, every word needs to be both impactful and responsible .

You’ll Probably Love This Role If You enjoy moving between strategy and execution

- figuring out what needs to be said, why it matters, and then finding the sharpest possible way to say it.

You’re equally comfortable writing:
- A 4-word headline
- A product benefit
- A 30-second Reel
- A WhatsApp nudge
- A performance ad
- A founder narrative
- A 1,000-word science-led article

Most importantly, you care about making information clear, credible and compelling

- without losing the science behind it.

📌 Copywriter (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram