This is a hands-on senior copy and brand-advisory role. You will define and apply verbal systems, sharpen positioning, create campaign and packaging copy, and help teams make consistent language decisions without becoming the owner of design execution or channel publishing.

What success looks like

Success means each priority brand sounds recognisable, product and campaign language remains clear and supportable, and approved copy travels consistently from brief to final use.

- Distinct verbal systems: Priority brands have usable voice principles, messaging hierarchies and language examples that guide daily work.
- Sharper positioning: Consumer, product and category evidence becomes clear propositions, reasons to believe and memorable language.
- Stronger campaign copy: Campaign concepts, headlines, scripts and commerce copy express one coherent idea across formats.
- Claims-safe expression: Product advantages and claims are written persuasively within the wording and evidence approved by authorised teams.
- Copy governance: Reviews, version control and final-copy handoffs reduce inconsistency, avoidable rewrites and outdated language.

What you will own

- Build and maintain verbal identity systems, including voice principles, messaging hierarchies, naming logic and practical copy examples.
- Translate consumer insight, positioning and product truth into propositions, campaign platforms, headlines, body copy and calls to action.
- Write and adapt copy for packaging, product pages, marketplaces, performance assets, scripts, presentations and other approved brand uses.
- Work with product, research, regulatory and brand stakeholders to express approved benefits and claims clearly without adding unsupported meaning.
- Advise designers, visualizers, performance teams and business owners on message hierarchy,



copy fit and verbal consistency during development.
- Run copy reviews, maintain approved language and version records, and improve briefs and guidance when the same problems recur.

What we are looking for

- 7+ years of hands-on copywriting, verbal identity or brand-writing experience for consumer-facing businesses.
- A portfolio showing personally authored positioning, campaigns, packaging and short-form commerce or performance copy.
- Strong command of message hierarchy, tone, rhythm, naming, headlines and long-to-short adaptation.
- The judgement to separate a persuasive product truth from an unsupported or ambiguous claim.
- Ability to receive direct feedback, explain copy choices and improve work without losing the central idea.
- Disciplined collaboration and version control across brand, design, product, regulatory, e-commerce and performance teams.

The one number: The percentage of priority copy approved without material strategic rework and delivered within the agreed review cycle. This role does not own visual-design execution, final artwork or prepress release, social publishing, media buying, regulatory approval, product claims substantiation or final brand and launch decisions. It owns words, verbal systems and copy advice.

The essentials

- Function: BRAND ADVISORY / COPY.
- Location: Faridabad, Haryana. In office, five days a week
- Scope: Verbal identity, positioning language, campaign platforms, packaging and commerce copy, claims-safe expression, copy review and portfolio-wide copy governance.
- Terms: Full-time. Immediate joining preferred.
- Reports to: Brand leadership; works closely with research, design, artwork, product, regulatory, e-commerce and performance marketing teams.
- Profile: A strong portfolio and evidence of personal authorship matter more than a specific degree; 7+ years of relevant brand-copy experience is required.

📌 Copywriter - Brand || Upto 20 LPA (Faridabad)
🏢 Talentiser
📍 Faridabad