About ‘The Plus Size Store’ By Meera Creations

We are a direct-to-consumer (D2C) women’s ethnic wear brand specialized in curating beautiful and trendy garments for our Plus Size Queens. We strongly believe that -

You are already beautiful, "Our mission is to make you feel that way."

We are India’s most loved brand in our segment. Our journey began from a 10X10 feet store, driven by the realization that there were very few options available to fulfill the fashion requirements of plus-size beauties. Often, they were greeted with the disheartening statement:

“INKA SIZE TOH YAHA NAHI MILEGA”

Starting from an Instagram page with an initial investment of INR 50,000, we have faced numerous challenges to enhance our skills and build a happy customer base. Today, we are a rapidly growing team of 50+ people, supported by a dedicated production team. We have a trusted customer base of 2.5 lakh women and a strong presence on all major social media platforms, with 400K followers on Instagram and 59K on Facebook.

What Are We Looking For?

We are looking for a creative, strategic and detail-oriented Content Writer & Social Media Strategist who can develop compelling content while building and executing social media strategies that strengthen our brand presence and drive engagement.

The ideal candidate should have a strong understanding of content writing, SEO, social media trends, audience behaviour and digital marketing. You should be able to move seamlessly between writing a high-converting product description, developing an Instagram content idea, writing a reel script and building a broader content strategy.

What You Will Be Responsible For:

- Develop and execute content and social media strategies aligned with the brand's objectives, campaigns and overall communication.
- Write SEO-focused blogs, website content, category pages, landing pages and product content.
- Conduct keyword research and identify relevant content and SEO opportunities.




- Optimise existing content to improve search rankings, organic traffic and conversions.
- Develop Instagram and social media content ideas, including reels, carousels, stories, posts and interactive formats.
- Write social media captions, hooks, campaign copy, reel scripts and short-form content.
- Develop content calendars and ensure consistent and timely execution across social platforms.
- Research fashion, consumer, cultural and social media trends and convert relevant trends into brand-appropriate content opportunities.
- Understand the brand's tone of voice and ensure consistent communication across website, social media and other digital channels.
- Work on on-page SEO, including titles, meta descriptions, headings, internal linking and keyword optimisation.
- Analyse competitors, their content strategies and social media presence to identify opportunities for differentiation and growth.
- Monitor social media and content performance, including reach, engagement, views, shares, saves, website traffic and conversions, and use insights to improve future content.
- Identify opportunities to improve audience engagement and build a stronger social media community.
- Collaborate closely with the social media, creative, fashion, marketing and performance marketing teams to execute campaigns.
- Support campaign ideation by developing creative concepts, campaign narratives, messaging and content directions.
- Ensure all content is grammatically accurate, engaging, original, platform-appropriate and aligned with the brand.




- Stay updated with changes in Instagram trends, social media formats, algorithms, content behaviour and SEO best practices.
- Take ownership of content quality and ensure that ideas are not only created but also translated into consistent, measurable execution.

Who You Are:

- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum 2 years of experience as a Copywriter.
- Strong understanding of SEO principles and techniques.
- Proficiency in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Excellent writing and editing skills.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
- Experience in the Garments or Ecommerce industry is a plus.
- Experience with CRM (Emails, push, SMS, Whatsapp) marketing campaigns and digital marketing techniques.

Why Be a Part of TPSS?

- E-commerce Growth: Be part of the growing e-commerce industry.
- Daily Achievements: Enjoy the joy of achieving something new every day.
- Problem-Solving: Feel excitement in identifying solutions to problems.
- Fashion Passion: If fashion interests you, this is the right place for you.

Additional Information:

- Location: Jawahar Nagar, Jaipur
- Work Schedule: 6 Days Work Week
- Perks: Paid leave, Provident Fund

How to Apply:

- Google Form: Fill in the Job Application Form - https://forms.gle/sVE213wPVcGqtnZD6
- Initial Screening: Phone interview with HR.
- First Round: Skill Assessment and interview with the hiring manager.
- Second Round: Interview with senior management.

If you are a passionate and creative Copywriter with a strong understanding of SEO and social media, we encourage you to apply. Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Content Writer and Social Media Strategiest (Jaipur)
🏢 The Plus Size Store by Meera Creations
📍 Jaipur