About the Role

We are building a fast-moving creative team in Gurgaon working across Socialshifu, personal brands, and client accounts.

We are looking for a Content Strategist & Social Media Manager who can take ownership of the complete content process — from deciding what should be created to getting it produced, scheduled and published.

This is not a traditional "post on Instagram" social media role.

We want someone who understands content, storytelling, social media and audience behaviour, and can turn ideas into a consistent daily content system.

What You'll Be Responsible For

1. Content Strategy

- Build weekly and monthly content calendars.
- Develop content pillars for each account.
- Identify what topics, formats and ideas should be explored.
- Turn current events, conversations, trends and brand activities into content opportunities.
- Develop recurring content series rather than relying only on random posts.

2. Content Ideation

- Generate Reel, Story, Carousel, LinkedIn and Short-form content ideas.
- Write strong hooks and content angles.
- Think about how the first 2–3 seconds of a Reel should work.
- Understand what makes people stop, watch, share and follow.
- Work closely with the Founder/Creative Director on larger creative ideas.

3. Scripting & Briefing

- Write or develop short-form scripts.
- Create clear briefs for video editors.
- Tell editors what footage, B-roll, references, text, pacing and structure are required.
- Convert one idea into multiple pieces of content when possible.

4. Social Media Management

- Manage day-to-day publishing across Instagram, YouTube Shorts, LinkedIn and other relevant platforms.
- Schedule posts.
- Write captions and CTAs.
- Maintain posting consistency.
- Manage Stories and supporting content.
- Ensure every piece of content is published correctly and on time.

5. Coordinate the Editors You will work directly with our two video editors.

You will

- Assign content.
- Give editing briefs.
- Set deadlines.
- Review first cuts.
- Give feedback.
- Ensure revisions are completed.
- Maintain the content pipeline.

You should be able to say: "These are the 10 pieces we need this week. These 4 go to Editor A, these 6 go to Editor B, these 2 need fresh footage, and these 3 are ready to schedule."

6. Content Performance

- Track views, watch time, retention, shares, saves, comments,



profile visits and follower growth.
- Identify which hooks and formats are working.
- Learn from performance rather than blindly following trends.
- Adjust the next week's content based on data.

7. Content Repurposing One shoot or piece of content should not necessarily become only one post.

You should look for opportunities to turn:

- One interview → multiple Reels
- One event → Reels + Stories + photos + LinkedIn
- One long video → multiple Shorts
- One idea → multiple content formats

Accounts You'll Work On Initially, you may work across three different types of accounts:

Socialshifu

- Our own brand.
- AI-powered content and advertising.
- Startup/product storytelling.
- Creative work and portfolio.

Personal Brand

- Build authority and credibility.
- Business/networking content.
- Meetings, events, insights and relationships.
- Content that strengthens his personal brand.

Client Account

- A professional client account where content quality, consistency and approvals are critical.

Each account has a different objective, so you should understand that the same content strategy cannot be copied across every account.

What We're Looking For

We care more about thinking ability and execution than certificates.

You should

- Understand Instagram and short-form content deeply.
- Have strong content instincts.
- Be able to write valuable hooks and scripts.
- Understand storytelling.
- Have a positive sense of trends without blindly copying them.
- Understand basic analytics.
- Be highly organised.
- Be comfortable managing multiple content calendars.
- Communicate clearly with editors and creatives.
- Take ownership of deadlines.
- Be proactive rather than waiting for instructions.
- Have strong attention to detail.
- Be comfortable working in a fast-moving startup environment.

The Most Important Quality Ownership.

We are not looking for someone who needs to be told every morning what to do.





We want someone who can look at the accounts and say:

"This is what we should publish this week, this is why, these are the assets we need, and this is how we're going to execute it."

You will have creative direction and support from the founder, but you should be capable of running the day-to-day content operation independently.

Who This Role Is NOT For

This may not be the right role if your experience is mainly:

- Uploading posts
- Copy-pasting captions
- Canva-only social media work
- Waiting for someone to provide every idea
- Following trends without understanding them
- Managing only one small account
- Needing constant supervision

Preferred Experience 1–3+ years in social media, content, digital marketing, creator management or a similar role is preferred.

However, strong portfolio > years of experience.

Someone with 1 year of excellent work can be more valuable than someone with 4 years of average work.

Practical Hiring Task

Shortlisted candidates will be given a practical assignment:

You will receive three different accounts and will be asked to create a 7-day content plan including:

- Content ideas
- Hooks
- Formats
- Posting schedule
- Basic scripts
- Content pillars
- Editor requirements
- Reasoning behind your choices

We want to see how you think, not just what is written on your CV.

Location

Gurgaon, Haryana

In office role

We are building a small creative studio environment and this role will work closely with the founders and creative team.

Compensation

₹30,000–₹40,000/month, depending on experience, portfolio and execution ability.

Exceptional candidates may be considered separately.

Team Structure

You will work closely with:

Founder / Creative Director

Creative direction, business, client relationships and major campaign ideas.

Video Editor 1

High-volume social content and Reels.

Video Editor 2

Creative/AI-powered advertising and premium content.

Freelance Shooters

On-location production when required.

The Goal

Your job is ultimately to build a content engine.

Not just

"Post every day."

But

Idea → Strategy → Script → Production → Editing → Approval → Publishing → Analytics → Learning → Next Idea.

You will own that pipeline.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Content strategist & Social Media Manager (Farukh Nagar)
🏢 Socialshifu
📍 Farukh Nagar