Who are we looking for

- Role: Content Brand Marketing Manager
- Experience: 7+ years
- Location: Noida/Pune

Role Overview

We are looking for a Content, Brand Business Marketer who can turn ideas, technology expertise and customer stories into content that builds the brand, earns market attention and contributes to demand generation and business growth. This is not a conventional content-writing role. The role is for a passionate content led, technology marketer who can build a content engine that makes Successive more visible, more credible and more relevant to its target buyers and converts that attention into measurable business demand.

You will own the content engine across thought leadership, demand generation, social media, customer stories, executive content, PR and analyst-led content initiatives.

You should be equally comfortable developing a content strategy, interviewing a technology leader, writing a compelling POV, turning a complex technology concept into an engaging story, creating a social campaign, and measuring whether the content actually delivered an outcome.

The ideal candidate is a strategic thinker, hands-on content creator and a B2B technology marketer who understands how content influences the contemporary technology buying journey.

What You Will Own

- Build Content as a Demand Generation Engine: Develop and execute an external, customer-facing content strategy that supports the companys business and marketing priorities.
- Build content around business problems, industry priorities, technology trends and buyer needs rather than simply producing content for volume.
- Develop content journeys that move audiences from awareness to measurable conversion.
- Create content that supports demand-generation campaigns, ABM initiatives, sales conversations and business development.
- Identify high-value content opportunities based on target markets, industries, personas and buying stages.




- Repurpose high-performing content across formats and channels to maximise its business value.
- Measure content performance beyond traffic and views, including engagement, leads, account engagement, opportunities and influenced pipeline.

- Own Thought Leadership Content Creation

- Build a differentiated thought-leadership engine that establishes the company and its leaders as credible voices in the technology market.
- Develop and maintain a quarterly content calendar aligned to Business priorities, Industries, Personas, Buying stages, Campaigns

- Build Grow the Companys Social Brand

- Own the companys social media strategy and day-to-day content engine across relevant platforms, with LinkedIn as a primary B2B channel.

- Drive PR Earned-Media Content Opportunities

- Work closely with PR agency to convert company expertise, customer stories and business milestones into meaningful external visibility.
- Identify opportunities for executive commentary, contributed articles, interviews, podcasts, media stories and industry features.
- Develop story angles and content briefs for PR.
- Work with leaders and SMEs to prepare media-ready content

- Partner with Business Technology Leaders

- Work closely with the leadership, technology leaders, business heads and subject-matter experts to extract and package their expertise into compelling market-facing content.

- Build Analyst-Led Thought Leadership

- Work with the companys analyst-relations program to develop high-value content in

- Build a Measurable Content Operating System

- You will help move the organisation from ad-hoc content production to an outcome-oriented content engine.

Must-Have Skills

- Strategic Content Thinking: You can answer: "Why are we creating this content, for whom, at what stage of the buying journey, and what business outcome should it create"

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content & Brand Marketing Manager (Noida)
🏢 Successive Technologies
📍 Noida