Senior Client Servicing Manager

Location: Gurgaon

Experience: 6–9 Years

Industry: Advertising / Digital / Integrated Marketing Agency

Employment Type: Full-Time

About the Role

Crescent is looking for a Senior Client Servicing Manager to lead end-to-end account management for a portfolio of marquee clients. The role will be the primary bridge between clients and Crescent’s internal teams across Creative, Media, Digital, SEO, PR, Studio, and 3D .

The ideal candidate will be responsible for building strong client relationships, ensuring high-quality and timely delivery, identifying account growth opportunities, and maintaining the overall commercial and operational health of assigned accounts.

Key Responsibilities

1. Account Leadership

- Own day-to-day relationships for assigned key accounts and act as the primary point of accountability for client satisfaction and retention.
- Build strong, multi-level relationships with stakeholders across Marketing, Brand, Digital, Category, and Leadership teams.
- Understand client business objectives and translate them into actionable agency requirements.
- Drive annual and quarterly account planning, including scope, staffing, revenue forecasting, and growth opportunities.
- Identify opportunities for account expansion, upselling, and cross-selling.

1. Briefing & Delivery Management

- Convert client requirements into clear and structured internal briefs covering objectives, target audience, deliverables, timelines, and success metrics.
- Coordinate with Creative, Media, Digital, SEO, PR, Studio, and 3D teams to ensure integrated and seamless delivery.
- Manage timelines, dependencies, approvals, and stakeholder communication throughout the project lifecycle.
- Review client-facing deliverables including decks, campaigns, creatives, reports, dashboards, and plans before submission.
- Ensure all deliverables meet required standards of accuracy, brand alignment, quality, and presentation.

1. Strategy & Planning





- Work closely with Planning and Media teams to develop campaign strategies and communication plans.
- Contribute to media mix recommendations and integrated marketing strategies.
- Lead pitches, proposals, annual plans, and strategic presentations for existing accounts.
- Identify opportunities to strengthen existing client relationships through new services and solutions.
- Maintain a working understanding of Paid Media, SEO, PR, Influencer Marketing, OOH, Social Media, and Digital Marketing to evaluate and strengthen internal recommendations.

1. Commercial & Account Governance

- Manage account scope, estimates, purchase orders, billing schedules, and collections in coordination with the Finance team.
- Monitor account profitability, resource allocation, and team utilization.
- Track project commercials and ensure work remains aligned with approved scope.
- Identify potential commercial, operational, and delivery risks and flag them proactively.
- Ensure client-facing communication and documents maintain complete confidentiality and do not disclose internal costs, partner commercials, or agency-sensitive information.

1. Team Management & Development

- Lead and mentor a pod of Account Executives and Account Managers .
- Set clear expectations around quality, timelines, ownership, and client servicing standards.
- Support team members in their professional development and career growth.
- Review team performance and ensure strong delivery discipline.
- Encourage effective collaboration between Account Management and specialist teams.

1. Process & Operational Excellence





- Drive adoption of project management, reporting, review, and communication processes across the account team.
- Establish regular status updates, review cadences, and internal checkpoints.
- Ensure projects move efficiently from brief to final delivery.
- Contribute to agency-wide initiatives focused on improving ways of working, client feedback, and cross-functional collaboration.

What We're Looking For
- 6–9 years of experience in Client Servicing / Account Management within an advertising, digital, or integrated marketing agency.
- Minimum 2 years of independently managing key/marquee accounts .
- Proven experience managing integrated, multi-channel accounts across Creative, Digital, Media, and PR.
- Solid client relationship and stakeholder management skills.
- Excellent written and verbal communication skills.
- Ability to write clear briefs, present strategic plans, and confidently manage difficult client conversations.
- Strong commercial acumen with an understanding of scope, estimation, profitability, resource planning, and account growth.
- Proficiency in Google Workspace – Docs, Sheets, Slides, and Gmail .
- Comfortable working with project management, reporting, and collaboration tools.
- Strong ownership, attention to detail, problem-solving ability, and a bias toward closure.
- Ability to work effectively under tight deadlines and in a fast-paced agency environment.

Preferred Industry Experience Experience working with clients in categories such as:
- Bath & Sanitaryware
- Building Products
- Consumer Durables
- B2B Technology
- Retail
- Lifestyle

Key Skills Client Servicing | Account Management | Integrated Marketing | Client Relationship Management | Campaign Planning | Creative & Digital | Media | SEO | PR | Influencer Marketing | Team Management | Account Growth | Commercial Management | Pitching | Stakeholder Management

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