Key Responsibilities

- Develop and execute sales strategies to achieve assigned sales targets, revenue goals, and market share objectives.

- Drive business development initiatives to expand the distribution network and channel footprint across the assigned geography.

- Build and maintain strong relationships with distributors, volume partners, retailers, dealers, and key channel stakeholders.

- Manage day-to-day channel operations and ensure smooth coordination between internal teams, distributors, and retail partners.

- Drive sell-through from distributors to respective channels and monitor sales performance regularly.

- Track inventory levels, ageing stock, and stock movement, and develop effective plans for liquidation of ageing inventory.

- Ensure adequate inventory availability at distributor and channel levels to meet customer demand.

- Implement channel marketing and promotional programs to strengthen brand visibility, channel engagement, and partner loyalty.

- Conduct regular market visits and monitor outlet coverage, merchandising, distribution, and account-level performance.

- Plan and conduct a minimum of six product/channel training programs per quarter to improve channel readiness and product knowledge.

- Maintain timely reporting of daily sales activities, inventory, market feedback, and channel performance.

- Conduct market intelligence and competitor analysis, including tracking market trends, competitor activities, pricing, and consumer preferences.

- Identify current business opportunities and develop strategies to increase regional sales and distribution.

- Work closely with Regional Sales Managers, Sales Directors, Marketing, Channel Marketing, Retail Services, Customer Care,



and Business Operations teams.

- Participate in Quarterly Business Reviews (QBRs) with channel partners and contribute to strategic planning.

- Provide product training and sales support to distributors and retailers.

- Ensure effective utilization of sales and marketing resources across the assigned territory.

Required Qualifications

- Bachelor's degree in any relevant discipline; a Master's degree is an added advantage.

- 5-8 years of relevant experience in Channel Sales, Distribution Sales, or related sales functions.

- Proven experience in Channel Sales & Distribution Management, preferably within the Consumer Electronics, Audio, IT Accessories, or Technology Lifestyle products industry.

Required Skills & Experience

- Strong knowledge of the Indian retail and distribution channel ecosystem.

- Strong network and working relationships with distributors, dealers, retailers, and channel partners.

- Experience managing regional distribution operations and dealer networks.

- Proven ability to manage key accounts and multiple channel partners.

- Strong understanding of distributor inventory models, sales reporting, and channel business processes.

- Good knowledge of the Audio and Accessories market.

- Knowledge of the IT Accessories market will be an added advantage.

- Familiarity with Large Format Retail (LFR) channels is preferred.

- Experience handling upcountry markets and regional distribution is highly desirable.

- Excellent communication, negotiation, relationship management, and leadership skills.

- Strong analytical and problem-solving abilities.

- Ability to work in a fast-paced, target-driven environment and manage multiple stakeholders.

📌 Channel Sales Manager (Mumbai)
🏢 Synectics Apac
📍 Mumbai