Experience: 2+ Years
Location: Chennai
Employment Type: Full time

About the RoleWe are looking for a results-driven Performance Ads Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong hands-on experience in Meta Ads and Google Ads , with a explicit understanding of lead generation, campaign optimization, tracking, and performance analysis.

Key Responsibilities
Plan, launch, and manage performance marketing campaigns across Meta Ads and Google Ads .
Develop lead-generation strategies aligned with campaign and business objectives.
Monitor key metrics such as CPL, CTR, CPC, Conversion Rate, CPA, and ROAS .
Optimize campaigns based on audience, creatives, placements, keywords, and conversion data.




Conduct A/B testing for creatives, audiences, ad copies, landing pages, and campaign structures.
Set up and monitor Meta Pixel, Conversions API, Google Analytics, and conversion tracking .
Analyze campaign performance and prepare regular performance reports with actionable insights.
Work closely with the creative and content teams to develop high-performing ad creatives and copies.
Research audiences, competitors, keywords, and market trends to identify growth opportunities.
Manage campaign budgets and ensure productive utilization of ad spend.
Troubleshoot campaign, tracking,

📌 Performance Ads Specialist Tamil Nadu (India)
🏢 Cedilla Interactive
📍 India