Xanadu is building a landmark luxury portfolio across South Mumbai a collection of rare and iconic developments envisioned to redefine modern luxury living in the city. The portfolio spans highly exclusive addresses, designed for ultra-high-net-worth clientele seeking privacy, stature, world-class experiences, and timeless value.

From skyline-defining towers to curated luxury residences in Mumbai’s most coveted locations, Xanadu offers an prospect to work on projects that blend design excellence, elevated consumer experiences, sharp luxury positioning, and category-defining ambition. This is a chance to be part of creating the next generation of iconic addresses in one of the world’s most aspirational real estate markets.

AGM/DGM – Luxury Marketing

Location: Mumbai

Business: Xanadu – Luxury Portfolio

About the Role

Xanadu is building a landmark luxury portfolio across South Mumbai — comprising rare, iconic addresses designed for ultra-high-net-worth clientele. We are looking for an ambitious and execution-focused marketing professional to help shape and deliver luxury brand experiences across our projects.

This role is ideal for someone who thrives in high-performance environments, understands premium consumer sensibilities, and can seamlessly drive marketing execution across multiple touchpoints.

Key Responsibilities

- Drive end-to-end execution of marketing initiatives across luxury residential projects
- Coordinate with agencies and vendors across creative, media, production, events, branding, collaterals, 3D visualization,



digital, and BTL activations
- Execute project branding, site branding, marketing collaterals, ATL and BTL campaigns with robust attention to detail and timelines
- Work closely with internal teams and external partners to ensure premium quality and consistency across all consumer-facing touchpoints
- Support launch campaigns, events, channel partner initiatives, and experiential marketing activities
- Ensure brand communication reflects luxury positioning, design sophistication, and elevated consumer experience standards
- Manage multiple workstreams in a fast-paced environment with strong ownership and agility

Desired Candidate Profile

- Solid understanding of marketing execution and campaign management
- Experience working with A-grade brands, luxury brands, or premium consumer categories
- Ability to manage multiple agencies/vendors and deliver high-quality output under timelines
- Exposure to ATL, BTL, branding, collateral development, and production execution
- Strong coordination, communication, and stakeholder management skills

Experience

- Minimum 3+ years of relevant experience in marketing, brand management, or campaign execution

Good to Have

- Exposure to luxury events, experiential activations, or premium consumer engagement platforms
- Understanding of digital marketing, website management, social media communication, and online campaigns
- Prior exposure to luxury real estate, hospitality, fashion, lifestyle, or premium brands is preferred

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