About the Role

We are looking for a data-driven and detail-oriented campaign specialist to join our Growth team. This role will focus on the day-to-day execution, monitoring, and optimization of UA campaigns across platforms such as Meta, Google Ads, and Apple Search Ads

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The ideal candidate should be comfortable working directly within marketing platforms, managing campaign operations, analyzing performance, and supporting testing and optimization initiatives.

Key Responsibilities 1. Campaign Execution & Operations

- Set up, launch, and manage UA campaigns across Meta, Google Ads, Apple Search Ads, and other relevant platforms .

- Manage daily campaign operations, including budgets, bids, targeting, creatives, and campaign settings .

- Monitor campaign performance and make data-driven adjustments to improve efficiency and scale.
- Ensure campaigns are launched accurately and within agreed budgets and timelines.
- Support the setup and management of retargeting and re-engagement campaigns .

- Maintain campaign structures, naming conventions, tracking parameters, and platform requirements.

2. Performance & Reporting

- Monitor key metrics including spend, CTR, CPI, installs, purchases, CPA, ROAS, and revenue .

- Analyze campaign and cohort performance using advertising platforms and MMPs such as AppsFlyer .

- Identify performance trends, issues, and optimization opportunities.
- Prepare daily, weekly, and monthly performance reports and maintain campaign trackers.
- Support analysis of

D7/D30 ROAS, retention, and LTV to evaluate campaign quality.

3. Testing & Optimization

- Support A/B testing across audiences, creatives, campaign types, and bidding strategies.

- Analyze creative performance and help identify high-performing concepts and formats.
- Monitor creative fatigue and support regular creative refreshes and rotations .





- Assist with audience testing, including custom audiences, lookalikes, and retargeting cohorts .

- Document campaign learnings and apply them to future optimization.

4. Tracking & Attribution

- Support accurate campaign tracking, conversion events, and attribution across advertising platforms and MMPs.

- Monitor attribution data and flag discrepancies between ad platforms and MMP reporting.
- Work with Analytics, Product, and Engineering teams to resolve tracking or attribution issues.

- Develop a working understanding of mobile attribution, post-install events, cohorts, and privacy-related measurement .

5. Collaboration

- Work closely with Creative, Analytics, Product, and Growth teams to execute UA initiatives.
- Provide performance-based feedback on video, static, playable, and UGC-style creatives .

- Support monthly and quarterly performance reviews with campaign data and insights.
- Coordinate with advertising platform representatives and external partners when required.
- Stay updated on changes across major advertising platforms and UA best practices.

Qualifications

- 1–3 years of experience in campaign specialist, User Acquisition, Performance Marketing, Digital Marketing, or a similar role.

Mobile gaming/app experience is preferred.

- Hands-on experience with Meta, Google Ads, Apple Search Ads , or similar platforms.

- Understanding of key UA metrics including CPI, CPA, CTR, CVR, ROAS, retention, LTV, and revenue .

- Experience with an MMP such as AppsFlyer, Adjust, or Singular is preferred.
- Strong Excel/Google Sheets and data analysis skills.
- Solid attention to detail and ability to manage multiple campaigns and operational tasks.
- Good analytical, communication, and problem-solving skills.
- A hands-on, ownership-driven approach with a willingness to learn new platforms and tools.

📌 Campaign Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi