Shop LC US

Jaipur (Rajasthan)

[email protected]

Posted : 1 day ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

About the Role We are seeking an entrepreneurial Buyer & Category Manager – DIY Jewelry Products to build and grow one of our newest and most exciting product categories.

This role is ideal for someone who understands the DIY jewelry-making industry and has experience sourcing products, building vendor relationships, developing compelling assortments, and growing a profitable merchandise category.

You will own the category from strategy through execution—identifying new product opportunities, developing exclusive assortments,



managing supplier partnerships, and collaborating with merchandising, marketing, production, and digital teams to deliver an exceptional customer experience across multiple sales channels.

If you're passionate about jewelry making, product development, and building a category from the ground up, we'd love to hear from you.

About GemCraft Studio

GemCraft Studio is Shop LC's exciting new venture dedicated to the growing world of DIY jewelry making. Designed for hobbyists, creators, and professional jewelry designers, GemCraft Studio will offer a curated selection of beads, gemstones, findings, jewelry-making tools, components, kits, and educational content across TV, digital commerce, and livestream shopping. We're building a destination where creativity meets inspiration—and we're looking for an experienced category leader to help bring that vision to life.

What You'll Do

Own and Grow the Category

- Develop and execute the merchandising strategy for the DIY Jewelry Products category.
- Build a compelling assortment that appeals to beginners, hobbyists, and skilled jewelry makers.
- Manage category performance, including sales, margins, inventory productivity, and product lifecycle.
- Identify market trends, customer needs, and opportunities to expand the category.

Source Cutting-edge Products

Source and develop products across key DIY jewelry categories, including:

- Gemstone, glass, crystal, metal, wood, acrylic, and specialty beads
- Jewelry findings, clasps, ear wires, jump rings, head pins, eye pins, and connectors
- Loose gemstones, cabochons, charms, pendants, chain, and jewelry components
- Jewelry-making tools, pliers, wire, storage solutions, bead boards, and accessories
- DIY jewelry-making kits and curated project bundles

Build Global Supplier Partnerships

Develop and manage relationships with domestic and international suppliers across key sourcing markets, including:

- India (gemstones, beads, and jewelry components)
- Thailand (silver findings and components)
- China (tools, components, and accessories)
- United States (specialty products, tools, and kits)

Responsibilities include:
- Identifying and onboarding new suppliers
- Negotiating pricing and commercial terms




- Managing product quality and supplier performance
- Driving product innovation and exclusive offerings

Product Development & Merchandising

- Develop exclusive DIY jewelry kits and curated collections.
- Create product assortments that support TV, e-commerce, livestream, and digital sales.
- Partner with creative and production teams to develop engaging product presentations and educational content.
- Support seasonal launches, promotions, and merchandising initiatives.

Cross-Functional Collaboration

Work closely with teams across the organization, including:

- Merchandising
- E-commerce
- Marketing & Social Commerce
- TV Production
- Inventory Planning
- Product Education
- Creative & Content Teams

What We're Looking For

Required Qualifications

- 5+ years of experience in buying, merchandising, category management, or product sourcing.
- Experience within DIY jewelry, jewelry-making supplies, craft products, gemstones, beads, jewelry components, or closely related categories.
- Strong knowledge of jewelry-making materials such as beads, findings, wire, gemstones, charms, cabochons, and components.
- Proven success sourcing products, developing supplier relationships, and negotiating commercial agreements.
- Experience managing product assortments, pricing, margins, inventory, and category performance.
- Strong analytical, organizational, and project management skills.
- Excellent communication and cross-functional collaboration abilities.

Preferred Qualifications

- Experience developing DIY kits or craft-based product assortments.
- Experience sourcing products from international suppliers.
- Knowledge of gemstone materials and lapidary products is a plus.
- Experience supporting omnichannel retail, including e-commerce, TV retail, livestream commerce, or specialty retail environments.
- Passion for jewelry making, crafting, or creative hobbies.

What Success Looks Like

You'll be successful in this role by:

- Building a differentiated and profitable DIY Jewelry Products category.
- Introducing innovative products that excite customers and drive repeat purchases.
- Developing strong supplier partnerships that deliver quality, value, and exclusivity.
- Growing category sales while maintaining healthy margins and inventory productivity.
- Creating an engaging product assortment that strengthens GemCraft Studio as a destination for jewelry makers.

Job Overview

- Compensation

₹ Competitive Package Yearly Yearly

- Level

4

- Location

Jaipur (Rajasthan)
- Experience

5-6 Years

- Qualification

Graduation

- Work Mode:

Onsite

- Job Type:

Fulltime

📌 Buyer & Category Manager – DIY Jewelry Products (Jaipur)
🏢 Vaibhav Global
📍 Jaipur