Key Responsibilities

- Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.

- Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.

- Have worked extensively on tools like CleverTap, MoEngage, Webengage, Netcore etc. and drove conversion numbers.

- Craft the product communication strategy and own it.

- Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.

- Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.

- To use third-party tools available for managing messaging for automation and superior quality messages





- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Build retention marketing campaigns based on customer segmentation.

- Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

What We’re Looking For:

- 4–5 years of experience in Marketing Automation, CRM, Lifecycle Marketing or Campaign Management.

- Hands-on experience with CRM/marketing automation platforms such as CleverTap, MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign or similar.

- Strong understanding of segmentation, customer journeys, triggers, automation workflows and lifecycle campaigns.

- Experience managing campaigns across Email, SMS, WhatsApp, Push Notifications and other CRM channels.

- Strong analytical and reporting skills with good knowledge of Excel/Google Sheets and PowerPoint.

- Ability to independently manage multiple campaigns/projects and work with clients and cross-functional teams.

- Solid attention to detail, campaign QA and troubleshooting skills.

- Prior experience in mentoring junior team members and taking ownership of deliverables is preferred.

📌 Business Manager - Marketing Automation (Mumbai)
🏢 Puretech Digital
📍 Mumbai