Position Title: Business Development Officer (Marketing)

Department: Sales & Business Development

Location: Corporate Office, Andheri East, Mumbai

Employment Type: Full-Time

Experience Required: 3 – 5 Years (Strictly in Flexible Packaging / Laminates / FMCG Packaging)

Reporting To: Senior Business Development Manager

Role Overview

We are looking for an experienced and ambitious Business Development Officer to join our team. The ideal candidate must have 3 to 5 years of proven experience specifically in the flexible packaging manufacturing sector.

In this role, you will be responsible for expanding our market footprint, securing high-value B2B packaging accounts (FMCG, Food & Beverage, Pharma, Agro), and driving overall revenue growth. You will bridge technical product knowledge with commercial strategies, managing the end-to-end sales cycle from lead generation to key account management.

Key Responsibilities

1. Market Expansion & Key Account Acquisition

- Proactively identify, pitch, and acquire new corporate accounts across core sectors (FMCG, snacks, spices, dairy, agro, cosmetics, pharma).
- Leverage industry connections and deep domain expertise to target brand owners, co-packers, and conversion partners.
- Conduct high-level client meetings, product presentations, and commercial negotiations to close long-term supply contracts.

2. Product Development & Technical Consultation

- Consult with clients on optimal adaptable packaging structures (multi-layer laminates, barrier films, pouch structures, sustainable packaging options).
- Collaborate with internal R&D;, QC, and Production teams to develop custom structures based on customer shelf-life requirements, barrier properties, and sealing speeds.
- Manage customer trial runs, sample approvals, and technical spec validations.

3. Commercials, Pricing & Account Management

- Formulate competitive pricing strategies, cost estimations, and formal commercial tenders/quotations considering substrate costs (PET, PE, Foil, BOPP) and conversion margins.




- Oversee key account relationships to ensure customer retention, order repeat cycles, and cross-selling/up-selling of higher-margin packaging formats.
- Ensure timely payment collection and manage credit cycles in alignment with company policies.

4. Market Intelligence & Strategy · Track raw material price fluctuations (resins, films, solvents) and analyse their impact on product pricing and market demand.

· Monitor competitor movements, emerging packaging technologies (recyclable/monomaterial films), and changing regulatory standards in packaging.

· Represent the company at major packaging trade exhibitions, industrial expos, and B2B conferences to generate qualified leads.

Requirements & Qualifications

- Experience: 3 to 5 years of hands-on experience in business development, sales, or technical marketing within the Flexible Packaging / Converter industry.
- Education: Bachelor’s degree in Packaging Technology (IPT/II P), Chemical Engineering, Business Administration (BBA/BCom), or related field. MBA in Marketing/International Business is highly desirable.
- Technical Knowledge: Strong understanding of flexible packaging substrates (PET, BOPP, CPP, Aluminum Foil, PE), extrusion/lamination processes, printing methods (Rotogravure/Flexo), and packaging machinery behavior.
- Skills:

o Demonstrated track record of meeting or exceeding revenue targets in B2B packaging. o Outstanding negotiation, presentation, and strategic account management skills.

o Excellent verbal and written communication in English and Hindi.

o Proficiency in MS Office (Advanced Excel & PowerPoint) and CRM software.

- Travel: Flexibility and willingness to travel for client visits, factory audits, and industry events as required.

Key Performance Indicators (KPIs) · Quarterly and annual sales revenue and gross margin targets achieved.

· Number of new corporate client accounts onboarded per quarter.

· Conversion rate of technical sample approvals into commercial orders.

· Days Sales Outstanding (DSO) and timely payment collections.

Pay: ₹35,000.00 per month

Education

- Master's (Required)

Experience:
- Industry: 3 years (Required)

Work Location: In person

📌 Business Development Officer (Marketing) (Andheri East)
🏢 Net Benefit
📍 Andheri East