We are a rice mill machinery manufacturing company specializing in the design, manufacturing, supply, installation, and servicing of machinery and complete solutions for rice milling and grain processing.

We are looking for an experienced and result-oriented Business Development Manager Sales to drive business growth, develop new markets, generate sales opportunities, and build strong relationships with rice millers, distributors, dealers, traders, and other industry stakeholders.

The Business Development Manager will be responsible for expanding the company's customer base and market presence, generating new business opportunities, managing the sales pipeline, and achieving revenue targets for rice mill machinery and related solutions.

The role requires a strong understanding of industrial sales, rice milling machinery, project-based sales, customer acquisition, and dealer/channel development.

Key Responsibilities

1. Business Development & Lead Generation

- Identify and develop new business opportunities in domestic and international markets.
- Generate leads through market visits, industry contacts, referrals, exhibitions, digital channels, dealers, consultants, and other sources.
- Identify potential rice mills, millers, entrepreneurs, investors, distributors, and project developers.
- Develop a solid pipeline of prospective customers and projects.
- Conduct regular market research to identify new regions, customers, applications, and business opportunities.
- Build relationships with key decision-makers and influencers in the rice milling industry.

2. Sales & Revenue Generation

- Achieve monthly, quarterly, and annual sales targets.
- Understand customer requirements and recommend suitable machinery or complete rice milling solutions.
- Prepare and present commercial proposals and quotations in coordination with the technical and commercial teams.
- Conduct sales presentations, product demonstrations, and customer meetings.
- Follow up on enquiries, quotations, negotiations, and orders until closure.
- Negotiate commercial terms within company-approved guidelines.




- Maintain an accurate sales funnel and provide regular sales forecasts to management.

3. Project Sales

- Identify upcoming rice mill projects, expansion projects, modernization requirements, and machinery replacement opportunities.
- Understand project requirements including capacity, process flow, machinery configuration, automation requirements, and customer budget.
- Coordinate with the engineering/technical team for preparation of suitable technical and commercial proposals.
- Follow projects from initial enquiry through order confirmation.
- Coordinate with customers and internal teams during execution to ensure smooth project handover.

4. Dealer & Channel Development

- Identify and appoint suitable dealers, distributors, representatives, and channel partners in assigned territories.
- Develop and manage dealer relationships and sales performance.
- Support channel partners with product information, quotations, technical coordination, and sales activities.
- Monitor market coverage, competitor activity, pricing, and customer feedback through channel partners.
- Develop territory-wise sales plans to improve market penetration.

5. Market Development

- Develop new territories and customer segments for the company's machinery.
- Regularly visit rice mills, prospective customers, dealers, consultants, and industry contacts.
- Attend exhibitions, trade fairs, conferences, and industry events to generate business leads.
- Track market trends, customer requirements, competitor products, pricing, and new technologies.
- Share market intelligence and actionable feedback with management.

6. Customer Relationship Management

- Build and maintain long-term relationships with existing and prospective customers.
- Understand customer requirements and provide timely solutions.




- Maintain regular communication with key accounts and important industry contacts.
- Coordinate with service, engineering, production, dispatch, and accounts teams wherever required to address customer requirements.

7. Sales Reporting & CRM

- Maintain complete and updated records of leads, enquiries, quotations, follow-ups, orders, and customer interactions.
- Prepare weekly and monthly sales reports.
- Provide accurate sales forecasts and pipeline updates.
- Track conversion ratios and identify opportunities to improve sales performance.
- Ensure timely updating of the company's CRM/ERP system.

Required Qualifications

- Bachelor's degree in Mechanical Engineering, Industrial Engineering, Business Administration, Marketing, or a related field.
- MBA/PGDM in Sales or Marketing will be an added advantage.
- 5–8 years of experience in B2B industrial sales/business development, preferably in rice mill machinery, grain processing machinery, food processing equipment, agricultural machinery, or related capital equipment.
- Candidates with strong experience in machinery/project sales may also be considered.

Required Skills Good understanding of industrial/capital equipment sales

- Knowledge of rice milling machinery and processes is preferred
- Strong negotiation and closing skills
- Excellent communication and presentation skills
- Ability to identify decision-makers and develop customer relationships
- Strong follow-up and lead-conversion skills
- Market mapping and territory development ability
- Ability to prepare sales forecasts and reports
- Working knowledge of MS Office and CRM/ERP systems
- Willingness to travel extensively for customer and market visits

Desired Personal Attributes

- Result-oriented and target-driven
- Proactive and self-motivated
- Strong commercial understanding
- Good relationship-building ability
- Persistent and disciplined in follow-ups
- Professional approach to customers
- Willingness to travel and develop new markets
- Ability to work independently as well as with cross-functional teams

📌 Business Development Manager Sales (Nellore)
🏢 SURI ENGINEERS
📍 Nellore