Job Responsibilities:-
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
End-to-end management of performance marketing activity across Paid Social channels.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Create content to post on LinkedIn and other social channels like Facebook, Twitter, Instagram, etc.
Managing and collaborating with vendors to develop creative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc.
Work with the Paid agency to define,



launch and test effective Paid Social campaigns and Social Remarketing to drive D2C sales /eCommerce traffic.

Requirements
Proven work experience of 3 plus years in digital marketing, performance marketing
Understanding of social media advertising across major platforms (Facebook, Youtube & Instagram)Website Analytics
Demonstrable experience leading and managing SEO,SEM,PPC, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Google Console, Web Master, Firebase ,NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Robust analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Employment Type
Full-time

📌 Digital Marketing Manager Lucknow (India)
🏢 Wildpunch Design
📍 India