Key Responsibilities

Strategy Planning
Develop and execute end-to-end social media strategies aligned with brand and business goals
Plan monthly/quarterly content calendars for multiple clients
Identify trends, formats, and platform updates to keep content competitive

Content Optimization
Oversee creation of high-quality content (static, carousel, reels, shorts, stories)
Optimize posts using hashtags, captions, timing, and platform best practices
Maintain brand tone, visual consistency, and messaging standards

Platform Management
Manage and grow presence across platforms such as Instagram
Facebook
LinkedIn
X (Twitter)
YouTube / Shorts (if applicable)
Monitor comments, DMs, and community engagement

Analytics Reporting
Track KPIs: reach, engagement, growth
Prepare weekly/monthly performance reports

Team Leadership
Guide and mentor juniors
Coordinate with design, video, performance marketing, and branding teams
Review and approve content before publishing

Brand Reputation Management
Handle brand communication, crisis responses,



and audience sentiment
Collaborate with influencers or brand partners (organic focus)

Required Skills Qualifications
Solid understanding of social media algorithms
Experience with social media tools (Meta Business Suite)
Analytical mindset with reporting and insight generation ability
Leadership and stakeholder communication skills
Ability to multitask and manage multiple brands/projects

Preferred Qualifications
Experience in agency or quick-growing brand settings
Basic understanding of paid social (for coordination with ads team)
Knowledge of content trends, memes, and cultural moments
Experience working with influencers or creators

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Team Lead Hyderabad
🏢 X-yug
📍 Hyderabad