Job Description
Role Purpose : Responsible for acting as the brand custodian by amalgamating strategy with creative excellence to develop & maintain brand health.
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nRole Accountability:
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Develop / manage brand strategy that is aligned with organizational objectives & visionn
Maintain the highest standards of creative quality in communication while ensuring that all communication is consistently in alignment with the brand strategyn
Develop / manage brand guidelines & brand visual identity in line with the finalized brand strategy and roadmap; communicate and seek concurrence from executive staffn
Support brand growth by conducting timely analysis of industry trends, consumer insights, market competitiveness with the objective of enhancing brand health and visibilityn
Lead and guide team in end-to-end communication development & execution process for ATL Campaigns (TVC / Digital films, Radio, Print Ads, Hoardings) - identify relevant insights, drive excellence in creative output and coordinate cross-vertical team efforts (business, media, digital)



for successful release of such campaignsn
Collaborate with Product Team leads in current product launches by supporting in end-to-end communication development - Card face, Master communication, Welcome Kit and other collateralsn
Effectively drive team efforts towards management of huge volumes in BTL communication (E-mailers, SMS, Welcome Kits, Banners, Product collaterals etc.) to deliver consistent quality within the shortest possible TATsn
Manage & implement product launch events and other customer engagement programs and eventsn
Work with stakeholders from multiple functions to create effective customer communication campaigns in both ATL and BTLn
Lead & manage consumer research for SBI Card. Work with stakeholders to carry out various research studies on brand health & customer insightsn
Manage Budgeting and Accounting for Marketing function. Close annual MOU exercise & monthly S

📌 Deputy Vice President Haryana
🏢 Sbi Card
📍 Haryana