Company Description Persona X is a strategic intelligence partner for ambitious mid-market leadership teams, focused on high-impact decisions rather than high-volume engagements. The firm caps its client roster to provide deep attention, senior-level involvement, and architectures tailored to each organization’s mechanics, objectives, and vision.

Every engagement is powered by proprietary engines that quantify internal performance, decode external market forces, and model future scenarios using advanced AI and predictive analytics. Persona X supports leadership across diagnosis and problem solving, growth and profitability, de-risking consequential decisions, and building capabilities that translate strategy into operational reality.

Role Description The Business Development Associate is a full-time, remote or on-site role based in Gurugram. This position focuses on identifying and qualifying prospective clients, driving lead generation campaigns, and maintaining a structured pipeline of opportunities aligned with Persona X’s target segments.

Day-to-day responsibilities include conducting market research, preparing and delivering client-facing presentations, supporting senior team members in sales meetings, and documenting interactions in CRM or tracking tools.



The associate will collaborate closely with the team to translate client needs into clear engagement opportunities and support proposal creation, follow-ups, and relationship management. The role requires strong communication skills, an analytical mindset, and a proactive approach to building long-term partnerships.

Qualifications

- Candidates should possess solid Presentation Skills and experience creating and delivering impactful Presentations to senior stakeholders.
- Candidates should possess solid Lead Generation capabilities, including prospecting, qualification, and pipeline management.
- Candidates should possess robust Market Research skills to analyze industries, competitors, and trends and derive actionable insights.
- Candidates should possess clear and professional Communication skills, both written and verbal, for client engagement and internal collaboration.
- Relevant experience in business development, consulting, or B2B services, ideally engaging with mid-market or enterprise clients.
- Comfort working with data, basic analytics, and tools such as CRM platforms, spreadsheets, and presentation software.
- Ability to work independently, manage multiple priorities, and operate in a fast-paced, high-accountability environment.
- Bachelor’s degree in Business, Economics, Management, or a related field; a postgraduate degree is an advantage but not required.
- Freshers welcome to apply

📌 Business Development Associate (Gurugram)
🏢 PERSONA X
📍 Gurugram