03 Oct
|
Grapes Worldwide
|
Gurugram
03 Oct
Grapes Worldwide
Gurugram
Experience: 1–2 Years
Department: Digital Media / Performance Marketing
Role Overview
We are looking for a Executive –Meta Advertising with 1–2 years of hands-on experience managing branding and awareness campaigns on Meta (Facebook & Instagram).
The ideal candidate should have experience working on brand-led campaigns focused on Awareness, Reach, Engagement, Video Views, and overall brand visibility.
Candidates with primarily e-commerce, lead generation, sales, or ROAS-focused experience will not be the primary fit for this role.
Key Responsibilities
Set up and manage branding & awareness campaigns on Meta Ads Manager.
Handle end-to-end campaign setup across Campaign, Ad Set, and Ad levels .
Monitor Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement .
Optimize campaigns based on brand objectives and campaign performance.
Manage budgets, pacing, targeting, placements, and schedules.
Conduct campaign QA and ensure accurate campaign execution.
Prepare daily/weekly/monthly reports and share performance insights.
Required Skills
1–2 years of hands-on Meta Ads Manager experience.
Robust experience in branding, awareness, reach, engagement, and video campaigns .
Valuable understanding of Meta campaign objectives and KPIs.
Knowledge of Custom Audiences, Lookalike Audiences, placements, and ad formats .
Robust reporting and analytical skills with Excel/Google Sheets .
Preferred Profile Candidates with experience in digital branding/media campaigns for FMCG, fashion, beauty, lifestyle, entertainment, automotive, hospitality, or other consumer brands will be preferred.
Not a primary fit: Candidates whose experience is limited to e-commerce, conversions, lead generation, sales, or ROAS-focused campaigns.
Ideal Candidate
Someone who understands how to use Meta to build brand visibility and awareness , not just drive clicks, leads, or sales.
📌 Executive –meta Advertising Gurugram
🏢 Grapes Worldwide
📍 Gurugram