Exude is a premium women's westernwear brand designed for the modern Indian woman. We are growing rapidly and building Exude into a robust, recognisable women's lifestyle brand across online and offline channels.
The Role
We are looking for an experienced Brand Manager to take ownership of Exude's overall brand presence and marketing.
You will work directly with the founders and be responsible for developing the brand strategy, campaigns, content, influencer marketing, PR and customer communication.
Key Responsibilities
- Develop and execute Exude's overall brand and marketing strategy.
- Manage the brand's Instagram and social media strategy.
- Plan and execute monthly marketing and content calendars.
- Develop creative campaigns for new collections and product launches.
- Manage photoshoots, creative production and content agencies.
- Build and manage influencer and creator partnerships.
- Develop PR opportunities and brand collaborations.
- Work with performance marketing teams to ensure brand and performance campaigns work together.
- Manage website, email and WhatsApp marketing communication.
- Develop campaigns to increase brand awareness, customer acquisition and sales.
- Support the launch and marketing of Exude's physical stores.
- Monitor competitors,
fashion trends and customer behaviour.
- Track marketing performance and ROI.
- Manage external agencies, freelancers and marketing vendors.
- Work directly with the founders on major brand initiatives.
What We Are Looking For
- 4–8 years of experience in brand management, fashion, lifestyle, D2C or consumer marketing.
- Strong understanding of fashion branding and consumer behaviour.
- Proven experience building or growing a consumer brand.
- Strong knowledge of Instagram, digital marketing and influencer marketing.
- Excellent creative and communication skills.
- Strong understanding of campaigns, content and storytelling.
- Ability to manage agencies and external partners.
- Commercial mindset with an understanding of marketing ROI and sales.
- Strong organisational and project-management skills.
- Ability to work independently and take ownership.
- Experience in a founder-led/start-up environment is preferred.
The Ideal Candidate We are looking for someone who can think strategically but also execute.