We are looking for a Brand & Performance Marketing Manager with strong hands-on experience in Meta Ads, performance marketing, content strategy and client management . The role involves managing marketing campaigns for multiple dental practices, analysing campaign performance, coordinating creative production and communicating directly with Australian clients.
Key Responsibilities
- Plan, manage and optimise Facebook & Instagram campaigns using Meta Ads Manager.
- Manage audience targeting, retargeting, budgets, creatives and campaign optimisation.
- Develop brand, content and social media strategies for multiple clinic locations.
- Analyse CPM, CTR, CPC, CPL, conversion rates, lead quality and other campaign KPIs.
- Coordinate with designers, video editors, social media and performance marketing teams.
- Prepare campaign reports and provide data-driven recommendations.
- Communicate directly with Australian clients and present campaign strategies and results.
- Coordinate the complete workflow from strategy and creative production to publishing, advertising and reporting.
Core Skills & Requirements
- 3–5 years of experience in Digital Marketing / Performance Marketing / Social Media / Brand Marketing .
- Solid hands-on experience with Meta Ads Manager is mandatory.
- Strong understanding of paid social advertising, lead generation and campaign optimisation.
- Excellent spoken and written English communication skills .
- Strong analytical, reporting, client management and presentation skills.
- Ability to manage multiple campaigns, clients and deadlines independently.
- Experience with Australian clients is an added advantage.
- Dental/healthcare marketing experience is highly desirable.
Good to Have Google Ads | GA4 | CRM & Lead Generation | SEO | Canva/Adobe | Multi-location Marketing | Meta Blueprint Certification