WE’RE HIRING | BRAND MANAGER & SOCIAL MEDIA STRATEGIST

Drip Labs | Gurugram, Delhi NCR | On-Site | Full-Time

ABOUT DRIP LABS

Drip Labs is building a physician-led premium healthcare and wellness brand at the intersection of:

IV Therapy × Functional Health × Aesthetics × Recovery × Longevity × Preventive Wellness

We are looking for a Brand Manager & Social Media Strategist who can help build Drip Labs into a distinctive, trusted and high-growth brand.

This is not a conventional social media posting role. We need someone who can combine brand strategy, content, social media, campaigns, creators, team leadership and hands-on execution.

THE ROLE

You will own the evolution and growth of the Drip Labs brand across social and digital channels.

You will work closely with the Founder, doctors, clinical team, creative team, business development, agencies and creators to turn medical expertise and brand vision into compelling content, campaigns, audience growth and measurable business outcomes.

WHAT YOU WILL OWN

1. BRAND STRATEGY & POSITIONING

Build a distinctive, premium and credible Drip Labs identity across every digital touchpoint.

- Own brand messaging, tone, storytelling and content pillars
- Maintain consistency across social, campaigns and digital platforms
- Strengthen Drip Labs' positioning in IV wellness, functional health, aesthetics, recovery and longevity

2. CONTENT ENGINE Build a consistent pipeline of high-quality, high-performing content.

- Reels, short-form video, carousels, Stories, founder content and educational content
- Doctor-led and expert-led healthcare content
- Patient experiences, brand stories and campaign content
- Convert one expert session/shoot into multiple high-value content assets
- Own content calendars, briefs, concepts and production flow

Outcome: Higher-quality content, stronger reach, engagement, authority and audience interest. 3. HEALTHCARE AUTHORITY & THOUGHT LEADERSHIP

Make Drip Labs a credible and recognizable voice in modern healthcare and wellness.

Develop compelling, scientifically responsible communication around areas such as:

IV Therapy • NAD+ • Functional Wellness • Recovery • Longevity • Hydration • Nutrition • Antioxidants • Preventive Health • Aesthetics • Skincare • Women's Wellness • Metabolic Wellness

Work with doctors and clinical experts to make complex healthcare topics accurate, understandable and engaging.

4. SOCIAL MEDIA GROWTH





Build relevant audiences across Instagram, YouTube, LinkedIn and other relevant platforms.

Track and improve

- Reach & engagement
- Saves, shares & retention
- Audience growth and quality
- Profile/website traffic
- Enquiries and qualified leads
- Content and campaign performance

Focus on meaningful audience and business impact—not vanity metrics. 5. TURN ATTENTION INTO BUSINESS

Build a clear connection between content, brand activity and commercial opportunity.

Awareness → Interest → Trust → Enquiry → Consultation → Business

Collaborate with sales/business teams to identify what content and campaigns generate qualified enquiries, consultations and partnerships.

6. DOCTOR & FOUNDER PERSONAL BRANDING

Build a scalable content engine around Drip Labs' doctors, experts and Founder.

- Identify relevant topics and content opportunities
- Develop hooks, scripts and talking points
- Coordinate interviews and shoots
- Guide on-camera content
- Repurpose expert conversations into multiple formats
- Build credible expert-led digital presence

7. CREATOR & COLLABORATION ECOSYSTEM Build relationships with relevant creators across:

Healthcare • Wellness • Fitness • Skincare • Aesthetics • Longevity • Premium Lifestyle

Own creator identification, outreach, briefs, collaborations, UGC and performance evaluation.

Prioritize credibility, relevance and audience quality over follower count.

8. CAMPAIGNS & LAUNCHES

Conceptualize and execute high-impact brand and growth campaigns for protocols, services, locations and strategic initiatives.

Own the complete cycle

Strategy → Concept → Creative → Production → Distribution → Measurement → Optimization

9. PREMIUM CREATIVE DIRECTION

Ensure every Drip Labs touchpoint reflects a premium, up-to-date healthcare brand.

Guide

- Photography & videography
- Social creatives
- Typography & layouts
- Motion/video style
- Campaign aesthetics
- Social templates
- Creative consistency

10. TEAM & EXECUTION LEADERSHIP Lead and coordinate designers, video editors,



writers, photographers/videographers, social executives, agencies and creators.

Set clear briefs, timelines and quality standards.

You should be comfortable delegating work while personally executing critical tasks when required.

Delegate the work. Own the result.

11. ANALYTICS & CONTINUOUS IMPROVEMENT

Review performance regularly and translate data into action.

Every reporting cycle should answer:

What worked? → What didn't? → Why? → What did we learn? → What changes next?

KEY PERFORMANCE AREAS

Your success will be measured by:

- Stronger brand recognition and consistency
- Consistent production of high-quality content
- Growth in relevant social audiences and engagement
- Increased physician-led healthcare authority
- Growth in qualified enquiries and digital-to-business conversion
- Effective execution of campaigns and launches
- Development of a robust creator/expert ecosystem
- Faster, more accountable content execution
- Consistent use of data to improve performance

IDEAL CANDIDATE Experience: 3–6+ years in Brand Management, Social Media, Digital Marketing, Content or a similar role.

Strong preference for experience in:

Healthcare • Pharma • Medical Aesthetics • Dermatology • Skincare • Wellness • Functional Medicine • Longevity • Regenerative Medicine • MedTech • Fitness/Recovery • Nutrition • Premium D2C

You should be

- Strategic + Creative + Hands-On
- Strong in storytelling and copywriting
- Comfortable with short-form video and social-first content
- Strong in campaign planning and execution
- Comfortable working with doctors and healthcare professionals
- Data-aware and commercially oriented
- Fast-moving, organized and highly accountable
- Comfortable managing a team while executing independently

Healthcare/medical brand experience is a strong advantage. WHY DRIP LABS?

You will have the opportunity to help build a premium healthcare brand at the intersection of:

Medicine × Wellness × Aesthetics × Recovery × Longevity

This is an opportunity to shape brand, content, community and category—not simply manage a social media page.

APPLY NOW

Please share

CV + Portfolio + Relevant Brand/Social Media Work + Campaign Examples

? Gurugram, Delhi NCR

? On-Site | Full-Time

DRIP LABS

Physician-Led IV Wellness • Functional Health • Recovery • Aesthetics • Longevity

📌 Brand Communications Manager | Social Media Strategist (Gurugram)
🏢 DRIP LABS
📍 Gurugram