Head of Marketing & Growth – SaaS Products

We are looking for a business-oriented Head of Marketing & Growth to drive global growth for future Moon Apps.

Key Responsibilities
Own marketing contribution to ARR, MRR, pipeline, and revenue growth.
Drive customer acquisition, activation, retention, expansion, and referrals.
Improve key SaaS metrics including CAC, LTV, Trial-to-Paid, Churn, and NRR.
Define ICP, buyer personas, positioning, messaging, pricing, and market segmentation.
Lead GTM strategies, product launches, and growth initiatives.
Oversee SEO, Content, Performance Marketing, Partnerships, Affiliate & Lifecycle Marketing.
Optimize the customer journey from awareness to retention and expansion.
Drive PLG initiatives, A/B testing, funnel optimization, and growth experiments.
Build data-driven dashboards, attribution models, and reporting frameworks.
Build, mentor, and scale a high-performing marketing team while collaborating with Product, Engineering, Sales, CS, and Founders.





Requirements
8–15 years of experience in Marketing, Growth, or Product Marketing.
5+ years of SaaS/Product-led company experience.
Proven experience scaling B2B SaaS products globally.
Solid understanding of SaaS business models, subscription economics, and growth metrics.
Experience managing budgets, growth targets, and cross-functional teams.
Exposure to US, UK, Canada, or Australia markets is preferred.
Experience with SMB-focused SaaS, PLG, mobile app growth, or AI-powered marketing is a plus.

Success Metrics
Increase qualified pipeline and revenue contribution.
Improve trial-to-paid conversion and retention.
Reduce CAC and improve ROAS.
Increase organic traffic, signups, activation, and customer growth.
Build a scalable marketing team and data-driven growth framework.

📌 Head Of Marketing Ahmedabad (India)
🏢 Moon Technolabs
📍 India