1.

Business

Development

- Identify and develop current business opportunities in assigned markets.

- Generate leads through market research, customer references, networking, exhibitions, and other channels.

- Develop new customers and expand business with existing customers.

- Prepare and implement business development plans to achieve assigned targets.

- Follow up with prospective customers and convert leads into business opportunities.

2.

Customer

Management

- Maintain strong relationships with existing and prospective customers.

- Understand customer requirements and coordinate with internal departments for suitable solutions.

- Handle customer inquiries, quotations, negotiations, and commercial discussions.

- Conduct regular customer visits and meetings.

- Address customer concerns and coordinate internally for timely resolution.

3.

Market

Research

- Study market trends, customer requirements, competitors, and potential business segments.

- Identify new applications and industries for company products.

- Collect market intelligence and provide regular updates to management.

- Identify opportunities for expansion into new territories and customer segments.

4. Sales & Marketing Coordination

- Coordinate with Production, Quality, Purchase, Design, PPC, and other departments for customer requirements.

- Follow up on quotations, samples, trials, development projects, and orders.

- Monitor sales enquiries and maintain proper records of leads and opportunities.

- Support preparation of sales forecasts, MIS reports, and management reports.

5.

Marketing

Activities

- Participate in exhibitions,



trade fairs, customer meets, and industry events.

- Support preparation of marketing presentations, product profiles, brochures, and promotional material.

- Explore digital and other appropriate channels for generating industrial/B2B leads.

- Promote company products and capabilities to prospective customers.

6.

Sales

Target & Reporting

- Achieve assigned sales and business development targets.

- Prepare weekly/monthly sales and marketing reports.

- Maintain customer database and sales pipeline.

- Track pending enquiries, quotations, orders, and follow-ups.

- Provide regular updates to management regarding business development activities.

Candidate Profile

- Bachelor's degree in Mechanical Engineering, Production Engineering, Marketing, Business Administration, or a related field.

- MBA/PGDM in Marketing will be an added advantage.

- 58 years of experience in Sales & Marketing / Business Development, preferably in an engineering or manufacturing company.

- Experience in B2B/industrial sales and marketing will be preferred.

Required Skills

- Strong business development and lead-generation skills.

- Strong customer relationship management and negotiation skills.

- Excellent communication, presentation, and interpersonal skills.

- Ability to understand technical products and customer requirements.

- Good knowledge of MS Office, Excel, PowerPoint, and email communication.

- Ability to prepare MIS and sales reports.

- Strong follow-up and coordination skills.

- Willingness to travel for customer visits and business development activities.

📌 Assistant Marketing Manager (Mumbai)
🏢 Aarvi Encon
📍 Mumbai