Performance Marketing :

- Plan and execute paid digital campaigns on Google Ads (Search, Display, Video) and Meta (Facebook and Instagram)
- Manage end-to end campaign execution including audience targeting, bid strategies, ad copy/creative coordination and performance monitoring.
- Optimise campaigns to achieve key KPIs such as lead, conversions, CTR, CPL and ROAS.
- Regular analyse and report on campaign performance and provide strategic recommendations.
- Coordinate with design and content teams for required creative assets.
- Stay updated with latest trends and platform updates in digital marketing.

Google My Business Management :

- Handle creation, verification, and ongoing optimization of GMB listings across all centres/locations.
- Ensure accurate and up to date business information including NAP (Name, Address,



Phone) hours, categories, photos, and services.
- Monitor and respond to GMB reviews in coordination with the brand team.
- Track listing performance to insights (search views, actions, direction request) and provide reports with improvements and suggestions.

Key Requirements

- Proficiency in tools such as Google Analytics, Google and Meta Ads, Google Business Profile Manager
- Positive analytical skills and proficiency in excel
- Good communication and coordination skills
- Understanding of SEO for local listings
- Experience with call tracking, lead routing and CRM tools.

📌 Assistant Manager - Digital Marketing (Thane)
🏢 Lupin Diagnostics
📍 Thane