Location: Hyderabad

Work Mode: Full-time | Work From Office

About XtoviaXtovia is a science-backed Indian haircare brand reimagining Indian beauty for a global audience. We’re building a premium D2C brand at the intersection of science, innovation, and modern beauty.

The RoleWe’re looking for a Marketing Intern who can help us build a strong and engaged community around Xtovia.

This role is not just about posting content. You’ll be involved in understanding what customers are talking about, participating in relevant communities, creating conversations, and helping shape how Xtovia shows up online.

What You’ll Do
Build and engage Xtovia’s online community across platforms such as Reddit, Instagram, Quora, and other relevant communities
Manage and actively participate in relevant Reddit communities while keeping conversations authentic and value-driven
Identify trending haircare conversations, customer pain points, questions, and content opportunities
Create engaging posts, comments, discussions, and community-led content
Be the voice of Xtovia across community platforms
Monitor conversations around haircare, beauty, competitors, and emerging trends




Engage with customers and potential customers to understand their needs and feedback
Work with the marketing team on campaigns, launches, influencer activities, and community initiatives
Track community growth, engagement, sentiment, and other relevant metrics
Experiment with recent ways to build awareness, trust, and advocacy for Xtovia

What We’re Looking For
Strong communication and writing skills
Someone who naturally understands internet culture, Reddit, social media, and online communities
Curious about D2C, beauty, haircare, and consumer brands
Positive at starting and sustaining conversations
Comfortable researching topics and turning insights into content
Creative, proactive, and willing to experiment
Ability to write in a natural, conversational, non-corporate tone
Prior experience with Reddit, community building, content, or social media is a plus

What You’ll Learn
How a quick-growing D2C brand builds and retains a community
Community-led growth and customer advocacy
Social listening and consumer research
Content and organic growth strategies
How marketing campaigns are planned and executed
How to build a brand voice from the ground up

📌 Marketing Intern Hyderabad
🏢 Xtovia
📍 Hyderabad