Key Responsibilities

- Manage and strengthen the existing distributor and dealer network across the assigned territory.

- Drive primary and secondary sales to achieve monthly, quarterly, and annual sales targets.

- Identify and appoint current distributors, dealers, and channel partners to expand market coverage.

- Develop and execute strategies to increase distribution, product availability, and market penetration.

- Implement trade schemes, promotional activities, dealer incentives, and visibility programs.

- Ensure adequate stock availability at distributor and dealer levels.

- Monitor inventory movement, stock ageing, and overall channel health.

- Conduct regular market visits to assess sales performance, retailer feedback, product visibility, and competitor activities.

- Track market trends, competitor pricing, promotions, and new product launches.

- Build strong relationships with distributors, dealers, retailers, and other channel partners.

- Resolve channel-related issues and ensure smooth business operations.

- Provide regular sales reports, market intelligence, and competitor updates to management.

- Identify new business opportunities and recommend initiatives to improve sales and market share.

Requirements





- 5-10 years of experience in Channel Sales, Distribution Sales, or Area Sales.

- Experience in Air Purifiers, Home Appliances, Consumer Durables, Consumer Electronics, or related industries is preferred.

- Strong existing distributor and dealer network in Delhi NCR.

- Proven track record of achieving sales targets through channel partners.

- Strong understanding of primary and secondary sales.

- Experience in distributor appointment, dealer development, market expansion, and channel management.

- Good knowledge of trade schemes, promotions, merchandising, and market visibility.

- Excellent negotiation, communication, relationship management, and problem-solving skills.

- Strong market knowledge and willingness to travel extensively within the assigned territory.

- Target-oriented with strong execution and business development capabilities.

Job Details

Position: Area Sales Manager - Air Purifiers

Location: Delhi NCR

Experience: 5-10 Years

Industry: Air Purifiers / Home Appliances / Consumer Durables / Consumer Electronics

Function: Sales - Channel / Distribution Sales

Employment Type: Full-time

📌 Area Sales Manager (Delhi)
🏢 Synectics Apac
📍 Delhi