Area Manager IMFL Sales

Location: As per business requirement

Experience: 10+ years in IMFL / Liquor / Alcohol Beverage Sales

Key Responsibilities:

- Drive primary and secondary sales across the assigned territory.
- Manage distributors, dealers and retail outlets and ensure optimum market coverage.
- Achieve monthly/annual sales targets, volume and revenue objectives.
- Develop recent markets, outlets and distribution channels.
- Ensure product availability, visibility, merchandising and effective brand execution at retail outlets.
- Plan market visits, beat plans and monitor competitor activities.
- Manage distributor performance, stock, schemes, collections and trade relationships.
- Lead and monitor the performance of the sales team.
- Ensure compliance with applicable excise regulations and company policies.

Desired Skills: IMFL Sales | Retail/Off-Trade Sales | Distributor Management | Territory Management | Market Expansion | Team Handling | Trade Schemes | Primary & Secondary Sales | Market Intelligence

📌 Area Sales Manager - West Bengal (Kolkata)
🏢 India Glycols
📍 Kolkata