? WE’RE HIRING | AREA SALES MANAGER (ASM) – FMCG

? Location: South Gujarat

? Industry: FMCG

? Experience: 10–15 Years

? Department: Sales & Distribution

About the Role

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to drive sales growth, strengthen the distribution network, and expand market presence across South Gujarat.

The ideal candidate should have solid hands-on experience in FMCG Sales, Distributor Management, Channel Development, and Market Expansion, along with good knowledge of the South Gujarat market.

Key Responsibilities

- Manage and develop relationships with Distributors, Super Stockists & C&F; Agents
- Drive Primary & Secondary Sales and achieve assigned targets
- Identify, appoint, and develop new distributors and channel partners
- Expand market coverage and develop new markets within the assigned territory
- Conduct regular market visits and monitor market execution
- Build robust relationships with distributors, retailers, and channel partners
- Ensure product availability and effective distribution across the territory
- Monitor competitor activities, market trends, pricing, and schemes
- Track sales performance and prepare regular MIS & sales reports
- Follow up on collections,



outstanding payments, and distributor-related issues
- Train, guide, and support the sales team to improve market productivity
- Ensure effective implementation of company sales strategies and promotional activities

Key Requirements

- 10–15 years of relevant experience in FMCG Sales
- Minimum 6 years of experience in Sales Agency / Distributor Management
- Strong understanding of FMCG distribution and channel sales
- Good knowledge of the South Gujarat market
- Strong distributor and retail network will be preferred
- Proven track record of achieving sales targets
- Excellent communication, negotiation, and relationship-management skills
- Solid analytical and MIS reporting abilities
- Willingness to travel extensively across the assigned territory
- Strong on-ground market exposure and execution capabilities

? What We’re Looking For A hands-on FMCG sales professional who can build distribution, expand market reach, drive secondary sales, manage channel partners, and deliver consistent business growth.

? Interested candidates can share their updated CV while applying.

? Job Location: South Gujarat

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