Role OverviewWe are looking for a motivated and detail-oriented Paid Ads Executive with around 1 year of hands-on experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should have a good understanding of performance marketing, campaign optimization, audience targeting, and performance analysis. /n /n Responsibilities /n Set up, manage, and monitor PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads. /n /n
Conduct keyword research, audience targeting, campaign structuring, and budget allocation.

/n
Monitor campaign performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, ROAS, and conversions.

/n
Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools.

/n
Perform A/B testing of ad creatives, ad copies, audiences, and campaign strategies.

/n
Identify performance trends and recommend improvements to achieve campaign objectives.

/n
Prepare weekly and monthly paid advertising performance reports.

/n
Conduct competitor analysis and market research to identify recent prospects.

/n
Coordinate with content, design,



and SEO teams for ad creatives, landing pages, and campaign requirements.

/n
Maintain campaign documentation and ensure campaigns are aligned with client/business objectives.

/n
Stay updated with changes in advertising platforms, industry trends, and best practices.

/n
Qualifications1 year of hands-on experience in Paid Ads / Performance Marketing.

/n
Good understanding of PPC, SEM, SMM, and digital marketing concepts.

/n
Practical experience with Google Ads and Meta Ads Manager; LinkedIn Ads experience is an advantage.

/n
Familiarity with Google Analytics / GA4 and campaign reporting tools.

/n
Strong analytical and problem-solving skills.

/n
Understanding of key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate.

/n
Valuable communication and organizational skills.

/n
Ability to manage multiple campaigns and priorities in a fast-paced environment.

/n
Proactive attitude with a strong willingness to learn and improve campaign performance.

/n
Ability to work effectively as part of a team.

/n /n

📌 Paid Ads Executive Thrissur
🏢 Planet Media India
📍 Thrissur