We are looking for an experienced Digital Marketing qualified to drive the company’s digital customer acquisition and engagement strategy. The role will be responsible for driving traffic, customer acquisition, conversion, revenue and ROI across digital channels, with a strong focus on performance marketing, SEO/SEM, CRM, content and other digital growth levers.

The ideal candidate should have strong experience in B2C businesses , with a proven track record of managing sizeable digital spends and delivering measurable business outcomes.

Pre-requisites for Consideration

- MBA/PGDM from a reputed B-School preferred.
- 8–12 years of relevant experience in Digital Marketing / Performance Marketing / Growth Marketing.
- Experience in B2C businesses such as EdTech, HealthTech, Insurtech.
- Proven experience in managing SEO and SEM/paid search , along with other digital acquisition channels.
- Experience of managing sizeable digital marketing budgets with clear ROI/revenue accountability.
- Experience in leading and managing a digital marketing team.

Key Responsibilities 1. Digital Customer Acquisition

- Develop and execute the digital customer acquisition strategy across key digital touchpoints, including website, search, social media, content platforms, email and other relevant channels.
- Drive digital traffic, leads/customers, conversion and revenue across the acquisition funnel.
- Identify new digital channels, platforms and opportunities to expand customer acquisition.

2. Performance Marketing & ROI

- Lead performance marketing initiatives across paid search, social media, display, affiliate marketing, retargeting and other paid channels .
- Define channel-wise investment priorities, budgets,



audience segments and performance benchmarks.
- Monitor CAC, ROAS, CPL/CPA, conversion rates and revenue contribution to continuously improve marketing efficiency.
- Ensure effective allocation of digital marketing budgets to maximize ROI.

3. SEO & Organic Growth

- Drive the company's SEO and organic acquisition strategy , including technical SEO, content, keyword strategy and link-building initiatives.
- Partner with content and technology teams to improve organic traffic, search rankings and conversion.
- Identify opportunities to improve website performance and organic customer journeys.

4. Conversion & Funnel Optimization

- Own the digital conversion funnel from traffic → engagement → lead/customer acquisition → conversion .
- Drive A/B testing, landing-page optimization, audience segmentation and personalization initiatives.
- Identify funnel drop-offs and implement initiatives to improve conversion rates and customer experience.

5. CRM & Customer Engagement

- Work closely with CRM teams to develop customer engagement, retention and reactivation initiatives.
- Leverage email, WhatsApp, push notifications and other relevant channels to improve customer engagement and repeat transactions.
- Use customer insights and segmentation to build targeted campaigns.

6. Analytics & Performance Management

- Establish and track key digital marketing KPIs and dashboards.
- Analyze campaign and customer data to identify trends, insights and opportunities.
- Provide regular performance updates to senior leadership, highlighting business impact, ROI, challenges and growth opportunities .
- Use data-driven experimentation to continuously improve digital performance.

📌 AGM/DGM Digital Marketing I Healthcare I Startup (Gurugram)
🏢 MetaMorph
📍 Gurugram