We are looking for a results-driven Performance Marketing Specialist who will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta Ads to generate high-quality leads and achieve business growth.

Key Responsibilities
Plan, launch, and manage performance marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram).
Generate qualified leads while maintaining effective CPL (Cost Per Lead).
Conduct audience research, competitor research, keyword research, and campaign planning.
Create and manage campaigns across Search, Display, Performance Max, YouTube, Facebook, and Instagram as required.
Develop and test different ad copies, creatives, audiences, keywords, and landing pages.
Monitor campaign performance and optimize budgets, bids, targeting, placements, and creatives.
Track important metrics such as CPL, CTR, CPC, Conversion Rate, ROAS, and Lead Quality.
Coordinate with the sales team to understand lead quality and improve campaign performance.
Set up and monitor conversion tracking, pixels, events, UTM parameters, and analytics.
Prepare regular performance reports and provide actionable insights.
Identify opportunities to scale campaigns while maintaining target acquisition costs.
Stay updated with changes in Google Ads, Meta Ads,



tracking systems, and digital advertising trends.

Required Skills
Hands-on experience with Google Ads and Meta Ads.
Strong understanding of lead-generation campaigns and conversion funnels.
Knowledge of keyword research, audience targeting, remarketing, and campaign optimization.
Understanding of Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking.
Ability to analyze campaign data and make data-driven decisions.
Good understanding of landing pages and conversion optimization.
Robust analytical and problem-solving skills.

Preferred Experience
1–3 years of experience in performance marketing / paid advertising.
Experience handling lead-generation campaigns for businesses is preferred.
Experience managing advertising budgets and optimizing campaigns based on CPL and lead quality will be an advantage.

Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Lead (CPL)
Lead-to-Chance / Lead-to-Sale Conversion Rate
Conversion Rate
CTR and CPC
Campaign ROI / ROAS
Overall advertising spend efficiency

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits
Provident Fund

Work Location: In person

📌 Performance Marketing Specialist Noida (India)
🏢 Dreamx Insurance Broking Private
📍 India