Role: Regional Marketing Manager – Karnataka

Responsibilities
Develop and execute regional marketing strategies and annual/quarterly plans for Karnataka in line with business and brand objectives.
Drive marketing support for existing and recent centres, including centre launch plans, local marketing, lead generation, brand visibility, and market development.
Conduct regular visits to centres across Karnataka and work closely with Centre Heads, Area Managers, and franchisees to identify market opportunities and improve marketing performance.
Lead and manage the regional marketing team, including goal setting, performance tracking, mentoring, resource allocation, and capability development.
Plan and execute ATL/BTL campaigns, city-wise events, activations, and major brand initiatives such as LMKC, Marathon, Walkathon, etc.
Develop and manage strategic tie-ups with schools, corporates, consultants, institutions, and business/channel partners to drive brand awareness and business opportunities.
Monitor marketing performance, campaign effectiveness, budgets, and ROI; provide actionable insights and regular updates to senior management.
Work closely with Sales, Operations, Centre Teams, Franchisees,



and Corporate Marketing to ensure effective execution of regional initiatives.
Track market trends, competitor activities, and customer insights to identify new opportunities and strengthen the brand presence across Karnataka.

Key Requirements:
10–15 years of experience in Marketing, preferably in a multi-location/regional role.
Proven experience in team handling and people management, with the ability to lead and develop a marketing team.
Strong experience in regional/local marketing, ATL/BTL, events, activations, brand building, and centre launches.
Experience in managing franchisees, channel partners, business partners, or external stakeholders.
Strong communication, presentation, negotiation, analytical, and stakeholder-management skills.
Valuable understanding of Karnataka markets; local market knowledge will be an advantage.
Willingness to travel extensively across Karnataka, including multi-day centre visits.
Strong ownership, execution, problem-solving, and result-oriented mindset.
Ability to manage multiple priorities and work effectively in a fast-paced, target-driven workplace.

Pay: ₹1,200,000.00 - ₹1,700,000.00 per year

Work Location: In person

📌 Regional Marketing Manager Bengaluru (India)
🏢 Little Millennium Pre school
📍 India