At BeastLife we're looking for a Retention Marketing Head to own customer lifecycle marketing and drive repeat revenue through world-class CRM and post-purchase experiences.

Key Responsibilities
Own the end-to-end retention marketing strategy for our D2C business.
Drive customer retention, repeat purchases, and Lifetime Value (LTV).
Build and optimize automated customer journeys using CleverTap/WebEngage/MoEngage.
Execute CRM campaigns across Email, WhatsApp, Push Notifications, SMS, and In-App channels.
Improve post-purchase customer experience and reduce churn.
Segment customers and personalize communication based on behaviour.
Monitor campaign performance, A/B testing, and key retention metrics.
Collaborate with Product, Growth, Tech, and Customer Support teams to improve the customer journey.

Requirements




6–10 years of experience in CRM, Lifecycle Marketing, or Retention Marketing within a D2C or E-commerce brand.
Hands-on expertise with CleverTap (mandatory);

experience with MoEngage or WebEngage is a plus.
Robust understanding of customer segmentation, automation, loyalty, and lifecycle marketing.
Experience with Shopify and performance-driven D2C businesses is preferred.
Solid analytical skills with experience in Excel, Google Analytics, or BI tools.
If you're passionate about building exceptional customer experiences and driving long-term growth, we'd love to hear from you.

📌 Retention Marketing Head Gurugram
🏢 BeastLife
📍 Gurugram