Role & responsibilities

Job Objective

Manage existing customers, generate enquiries, convert leads into orders, and achieve assigned sales targets while maintaining robust customer relationships.

Key Responsibilities
Lead Generation & Business Development
Identify and develop current B2B customers through calls, references, networking, LinkedIn, email campaigns, exhibitions and field visits.
Develop prospects across corporate houses, hotels, hospitality groups, institutions, distributors, retailers and other relevant segments.
Maintain a healthy pipeline of leads and opportunities.
Regularly follow up on enquiries, quotations, samples and proposals.
Customer Management
Build and maintain strong relationships with existing customers.
Understand customer requirements, budgets, timelines and customization needs.
Conduct regular customer visits and business meetings.
Identify opportunities for repeat orders, cross-selling and up-selling.
Enquiry to Order Conversion
Receive and understand customer enquiries.
Coordinate internally for product selection, costing, pricing, samples, customization and lead time.
Prepare and submit quotations/proposals within agreed timelines.




Follow up systematically until the enquiry is converted into a PO.
Ensure all commercial terms are clearly communicated.
Order Coordination
Obtain confirmed PO and required artwork/specifications from customers.
Coordinate with production, design, purchase, dispatch and accounts teams.
Track order status and communicate realistic delivery commitments to customers.
Ensure timely dispatch and documentation.
Follow up for POD and payment after dispatch.

5.Payment Follow-up
Monitor customer outstanding payments.
Follow up for payments before and after the due date.
Coordinate with Accounts for payment reconciliation.
Escalate delayed payments appropriately.

Preferred candidate profile The Sales Officer must not make delivery, pricing, customization or commercial commitments to customers without internal confirmation. Every enquiry should have a clear next action, follow-up date and status in the ERP/CRM.

The objective is not merely to generate enquiries, but to convert enquiries into profitable orders and develop long-term B2B customer relationships.

Perks and benefits

Industry Standards

Perks and advantages

Health insurance

📌 Sales Officer Mumbai
🏢 Faayah Products
📍 Mumbai