Role Overview We are looking for a Senior Writer / SEO Copywriter to work with a leading FMCG brand and drive high-quality content across blogs, websites, and YouTube. The role will involve creating engaging, SEO-led content that aligns with brand guidelines, search intent, and audience needs. The ideal candidate should have robust editorial judgment, excellent writing skills, and a solid understanding of SEO and digital content.

Key Responsibilities - Own end-to-end creation of SEO blogs and website copy — from brief and keyword mapping through drafting, meta titles/descriptions, and final delivery.
Write for SEO and AEO/AI-search, ensuring every piece is accurate, original, well-structured, and on-brand (voice + editorial guidelines).
Produce GEO optimised YouTube descriptions/metadata
Refresh existing content to lift search visibility, engagement, and performance.
Manage multiple assignments to deadline,



working from the client office. Key Deliverables - SEO blogs and articles
Website content
Landing page copy
Content refreshes and optimization
YouTube descriptions
SEO titles and metadata
Content recommendations and briefs Requirement - 3 to 6 years in content writing, SEO writing, copywriting, or editorial — with a solid track record of SEO-led blogs and website copy.
Solid grasp of on-page SEO: keyword research, search intent, internal linking, metadata, and content optimization.
Excellent command of English — grammar, structure, and storytelling — with the ability to adapt voice across audiences and brands.
Robust research and fact-checking skills.
Experience with FMCG, consumer, lifestyle, beauty, or food brands preferred.

📌 Senior Content Writer Mumbai
🏢 Pepper
📍 Mumbai