Experience: Minimum 1 year

Work Location: Calicut, Kerala

Work Mode: In-person

About the Role

We are looking for a results-driven Senior Digital Marketing Executive to lead and optimize digital marketing campaigns across Meta, Google, SEO, and other digital channels. The ideal candidate should have hands-on experience in lead generation, paid advertising, campaign optimization, analytics, and performance marketing.

Key Responsibilities
Plan, execute, and optimize Meta Ads campaigns across Facebook & Instagram.
Manage and optimize Google Ads campaigns for lead generation and conversions.
Develop and implement effective digital lead-generation strategies.
Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.
Monitor campaign performance, budgets, CTR, CPL, CPC, conversions, and ROI.
Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
Analyze competitors, market trends, keywords, and campaign performance.
Track and report daily/weekly/monthly marketing and lead-generation metrics.
Coordinate with content, design,



and development teams for campaigns and landing pages.
Identify opportunities to improve conversion rates and campaign ROI.
Manage digital marketing budgets and optimize spending based on performance.
Stay updated with the latest Google, Meta, SEO, and digital marketing trends.

Requirements
Minimum 1 year of hands-on experience in Digital Marketing.
Solid practical knowledge of Meta Ads Manager.
Working experience with Google Ads and lead-generation campaigns.
Positive understanding of SEO, keyword research, and website optimization.
Proven experience in generating and managing digital leads.
Strong analytical and problem-solving skills.
Knowledge of Google Analytics and Google Search Console.
Experience with Canva or similar creative tools is an advantage.
Solid communication and coordination skills.
Ability to independently manage campaigns and meet performance targets.

Work Location: In person

📌 Senior Digital Marketer Kozhikode
🏢 NOVIINDUS TECHNOLOGIES
📍 Kozhikode