Key Responsibilities
Plan and execute digital marketing strategies for multiple client accounts.
Manage and monitor social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels.
Coordinate with the content, creative, video, and account management teams to ensure timely delivery of campaigns.
Assist in planning and executing Meta Ads, Google Ads, and other paid digital campaigns.
Monitor campaign performance and prepare regular performance reports.
Analyze key metrics such as reach, engagement, CTR, CPC, conversions, leads, and ROI.
Conduct basic keyword research, on-page SEO, and competitor analysis.
Assist in developing monthly social media calendars and campaign plans.
Research industry trends, audience behavior, competitors, and relevant content opportunities.
Coordinate with clients and internal teams for campaign requirements, approvals, and updates.
Track campaign deadlines, deliverables, and performance across assigned accounts.
Identify opportunities to improve campaign performance and digital presence.




Stay updated with the latest social media trends, advertising features, algorithms, and digital marketing tools.
Maintain proper documentation of campaigns, reports, creatives, and other marketing activities.

Required Skills
Positive understanding of Digital Marketing fundamentals.
Working knowledge of Meta Business Suite/Ads Manager and Google Ads.
Basic understanding of SEO and Google Analytics/GA4.
Robust knowledge of social media platforms and current digital trends.
Positive analytical and problem-solving skills.
Excellent written and verbal communication skills.
Strong coordination and time-management abilities.
Ability to handle multiple clients and projects simultaneously.
Positive attention to detail and willingness to learn.
Proficiency in MS Excel/Google Sheets, PowerPoint, and Google Workspace.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive Bidhannagar
🏢 The PepHouse
📍 Bidhannagar