Role & responsibilities
Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators,



and competitors.
Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and cutting-edge.
Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a positive geographical understanding.
Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile Required experience into Retail sales into the Tile adhesive/Paints/Putty/Ceramics/Tiles/Waterproffing

Location: Kalyan

📌 Sr Executive Retail Sales Tile Adhesive ,paints Kalyan
🏢 Walplast Products
📍 Kalyan