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Job Description

Customer Marketing Head – Organized TradeThe role serves as the critical link between Brand Marketing and Sales by translating consumer strategies into channel-specific customer plans that drive visibility, availability, conversion, category growth, and revenue. The incumbent will lead the development and execution of customer marketing, shopper marketing, trade marketing, and omnichannel activation strategies across key retail customers and digital commerce platforms.

The role will partner closely with Sales, Brand Teams (especially Beauty), Media, Supply Chain, Finance, and Customer Teams to create winning customer propositions, accelerate innovation launches, improve shopper experiences, and maximize return on trade investments.

The role serves as the critical link between Brand Marketing and Sales by translating consumer strategies into channel-specific customer plans that drive visibility, availability, conversion, category growth, and revenue. The incumbent will lead the development and execution of customer marketing, shopper marketing,



trade marketing, and omnichannel activation strategies across key retail customers and digital commerce platforms.

The role will partner closely with Sales, Brand Teams (especially Beauty), Media, Supply Chain, Finance, and Customer Teams to create winning customer propositions, accelerate innovation launches, improve shopper experiences, and maximize return on trade investments.

Experience Required

8 years of experience in FMCG, Consumer Healthcare, OTC, Personal Care,

Nutrition, Foods, or related consumer categories.

Robust experience across: Customer Marketing, Shopper Marketing, Trade

Marketing ,Contemporary Trade, E-commerce / Quick Commerce

Proven track record of managing customer marketing at a regional or national

level.

Experience working closely with Sales and Brand teams in matrix

organizations.

Exposure to leading JBPs and managing large trade investments.

Hand on exp

📌 Customer Marketing Head – Organized Trade Mumbai
🏢 Piramal Pharma
📍 Mumbai