We are looking for a Head – Offline Acquisitions and New Digital Products to lead the scale-up of Airtel Finance's core lending products across existing offline channels, launch and manage recent product pilots, and build an entirely new third-party sales channel. The role also carries exposure to and ownership of new digital financial products, with accountability for funnel performance and growth marketing.
This is a high-impact, cross-functional leadership role requiring a blend of channel management, GTM strategy, recent business build, and data-driven decision-making.
Channels and Products
This role operates across the following channels and product lines:
• Direct to Customer (D2C): EMI Cards and Personal Loans
• Mass Retail: Loans distributed through Airtel's retail network
• Contact Center: EMI Card acquisitions
• New Product Launches (Offline): Pilots and scaled rollout of recent offline financial products
• Third-Party Fleet (New Channel): A dedicated feet-on-street sales force to distribute financial services products, including defined roles, responsibilities,
customer journey, fleet journey, and performance KPIs
• Online (Thanks App): New Digital Products for Airtel Finance
Key Responsibilities
Scale Core Airtel Finance Products – Drive scale for Personal Loans (PL) and EMI Cards (EMIC) through Airtel's existing distribution channels (D2C, Mass Retail, Contact Center)
Channel Strategy and GTM Execution – Partner with channel teams to define the customer pitch, ways of working, and key metrics required to scale go-to-market execution
New Product Launches and Pilots – Lead the launch of new offline financial products, run structured pilots, and identify best practices to inform scaled rollout
Granular Growth Identification – De-average performance at a geography and customer-cohort level to identify untapped pockets of growth and tailor strategies accordingly
Build the Third-Party Fleet Channel – Design and launch a new third-party feet-on-street
📌 Head Of Acquisition Gurugram
🏢 Airtel Digital
📍 Gurugram
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