Key Responsibilities
Develop and manage comprehensive pre-approved offer strategies across lending portfolios.
Analyze customer base using internal and bureau data to identify high-potential segments.
Collaborate with Risk, Product, and Analytics teams to define credit policy, eligibility, and offer criteria.
Drive end-to-end campaign planning and execution in coordination with Marketing and Digital teams .
Monitor campaign performance including approval rates, activation, profitability, and delinquencies .
Partner with Tech and Digital teams to automate journey for offer visibility and seamless fulfillment.
Ensure strict compliance with regulatory guidelines and internal communication policies .
Continuously refine targeting logic and engagement tactics using data-driven insights.
📌 Chief Manager Chennai
🏢 tvs credit services
📍 Chennai
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