Responsibilities:
• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.
Requirements:
• 2+ years of hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Solid expertise in Google Ads Meta Ads and LinkedIn Ads
• Positive understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research and audience segmentation.
• Solid analytical skills with the ability to interpret campaign data and optimize performance.
• Ability to manage multiple client accounts and meet deadlines.
• Experience working in a Digital Marketing preferred .